Описание: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Special Session Papers.- Research in Progress.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.
Описание: Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science(JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education/Macromarketing.- Marketing Management.- Sales Management/Industrial Marketing.- Marketing of Services.- Research Methodology.- Channels and Physical Distribution.- Research in Progress.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Sales Force Management-Industrial Marketing.- Marketing of Services.- Research Methodology.- Research in Progress.
Описание: Enhancing Learning in Advanced Marketing Courses.- Current Issues in Salesforce Management.- Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality.- Methods and Logic of Theory Building and Assessment.- Marketing/Promoting Services: What is it the Customers Seek?.- Retail Shopping Behavior and Other Issues.- Comparative Marketing Studies.- Issues in Marketing Planning and Strategy.- Issues in Curriculum, Student Choice and Perception.- Exploring Models and Methods in Consumer Behavior.- Competitive Challenges in Global Markets.- Improving Quality and Relationships in Service Delivery.- Global Issues in Promotion Management.- Retailing Environment and Strategy.- Customer Retention in Service Industries.- Applied Research Methods.- Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1).- New Challenges in Industrial Marketing.- Methodological Issues and Advances in International Marketing.- Marketing Channels: Structural and Behavioral Dimensions.- Building Student Competencies.- The Influences of Peripheral Cues in Advertising.- Individual Differences and Consumer Attitudes and Behaviors.- Methods of Analysis of Marketing Data.- Euromarketing: Research in Progress and Present Issues.- Country-of-Origin Studies.- Product and Price Management.- Conceptual Marketing Issues and Some Applications in Europe.- Developing and Assessing Marketing Measures.- Green Marketing and Other External Influences to Marketing Strategy.- Issues in International Retailing.- NAFTA: Issues and Problems II.- Methods and Systems for Efficiency and Effectiveness in Marketing.- Perspectives in the Evaluation of Marketing Performance.- Gender, Ethics, and Advertising Effectiveness.- Nature of Services: Strategic Implications.- Marketing Channels Relationships.- Marketing Education Potpourri.- Consumer Choice Processes and Consumership.- Issues in Salesforce Motivation and Control.
Описание: Role of Affect in Consumers' Responses to Marketing Variables.- Trust: Relative or Relational Process?.- Theoretical and Methodological Issues in Services Marketing.- Issues in Marketing Education.- Macromarketing Issues.- Networking for Successful Entrepreneurial Marketing.- Retail Management Issues.- Marketing Channel Systems and Strategies.- Consumer Relationships: Motivation and Maintenance Strategies.- Theoretical and Practical Insights for Differentiating and Marketing Services.- Research on Cognitions.- Issues in Advertising Research.- Compass Points on the Relationship Strategy Map.- Strategic and Tactical Partnering in a Global Marketplace.- Market Orientation: Antecedents and Outcomes.- International Marketing Management Issues.- Database Marketing: Data Acquisition, Quality and Management.- Strategic Issues in Advertising and Promotion.- Marketing Products and Service Abroad.- Decision Making Process of the Marketing Entrepreneur.- Organizational Issues and Market Structure in Marketing Strategy.- Organizational Buying and Business-to-Business Marketing.- Marketing Strategy and Consumer Behaviors on the Web.- Exploring the Role of Communication in Service Marketing.- An Exploration of Values in Various Cultural Contexts.- New Contributions in Research Methodology.- Researching International Consumers/Customers.- Contemporary Issues in Advertising and Promotion.- Relationship Fluidity in Supply Chain Management.- Issues in Sales Training and Performance.- Perspectives on Marketing Orientation.- Research on Shopping Behavior.- International, Social and Macro Marketing Issues.- Research Methods.- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues.- Marketing Management, Services Marketing and Retailing Issues.
Описание: Channel Management.- Consumer and Organizational Buyer Behavior.- International Marketing.- Marketing Education.- Marketing and the Law.- Product and Pricing Management.- Promotion Management.- Research Agenda for Marketing in the 21st Century.- Research Methodology.- Retailing and Reselling.- Services Marketing.- Strategic Planning.- Jane K. Fenyo Student Paper Competition.- Addendum.
Описание: Consumer Behavior.- Distribution/Sales Force Management.- European Contributions to Marketing.- Industrial Marketing.- International Marketing.- Marketing Education/Macro Marketing.- Minority Marketing.- Promotion and Pricing.- Research Methodology.- Retailing.- Service Marketing.- Strategic Marketing.
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