Автор: James B. Stiff and Paul A. Mongeau Название: Persuasive Communication ISBN: 1462526845 ISBN-13(EAN): 9781462526840 Издательство: Taylor&Francis Рейтинг: Цена: 5543.00 р. 7919.00-30% Наличие на складе: Есть (1 шт.) Описание: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Автор: Anderson David S. Название: Health and Safety Communication ISBN: 1138647446 ISBN-13(EAN): 9781138647442 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences using a variety of communications media, Health and Safety Communication is all you'll need.
This book incorporates two broad sections: the grounding and the applications. The model articulates a planning approach for designing, implementing and reviewing a range of communications approaches. The applications segment specifies numerous approaches, including workshops, print materials, campaigns, the media, public speaking and social media that can be used to convey what the health and safety specialist wants the audience to know, feel and do as a result of engagement with the communications approach. Health and Safety Communication blends sound foundations with practical strategies for health and safety communication so that messages can be communicated more effectively; after all, for changes to occur, the message must be received and respected.
Unique features of this book include a wide range of approaches and strategies, with numerous examples and tips provided throughout. Messages from the field incorporate examples and samples from over 30 individuals and organizations, offering their insights and suggestions. The applied approach of this definitive guide is designed to enhance the competence and confidence of those currently in health or safety arenas, as well as those seeking to incorporate health or safety messages in other settings such as businesses or communities.
Автор: Xia, Jingfeng Название: Scholarly Communication at the Crossroads in China ISBN: 0081005393 ISBN-13(EAN): 9780081005392 Издательство: Elsevier Science Рейтинг: Цена: 9255.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholarly Communication at the Crossroads in China follows the dichotomy paradox to focus on both achievements and challenges at every step of the scholarly communication process, highlighting Insights and trends in academic infrastructure and scholarly behaviors within the context of local economic, political, and technological development. . Since China adopted an open-door policy in the late 1970s, it has experienced a dramatic economic transformation. With a growth rate around 10% over the past three decades, China is now the second largest economy by nominal gross domestic product and by purchasing power parity in the world. Economic success has impelled restructurings in almost all aspects of the social and cultural settings. Among other changes, the new pursuits of education, research, and scholarship have redefined the academic community with its development across generations and ideologies.
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
Автор: Harris Название: A Cognitive Psychology of Mass Communication ISBN: 0415537053 ISBN-13(EAN): 9780415537056 Издательство: Taylor&Francis Рейтинг: Цена: 7392.00 р. Наличие на складе: Поставка под заказ.
Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Asante Название: The Global Intercultural Communication Reader ISBN: 0415521467 ISBN-13(EAN): 9780415521468 Издательство: Taylor&Francis Рейтинг: Цена: 13473.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Global Intercultural Communication Reader is the first anthology to take a distinctly non-Eurocentric approach to the study of culture and communication. In this expanded second edition, editors Molefi Kete Asante, Yoshitaka Miike, and Jing Yin bring together thirty-two essential readings for students of cross-cultural, intercultural, and international communication. This stand-out collection aims to broaden and deepen the scope of the field by placing an emphasis on diversity, including work from authors across the globe examining the processes and politics of intercultural communication from critical, historical, and indigenous perspectives.The collection covers a wide range of topics: the emergence and evolution of the field, issues and challenges in cross-cultural and intercultural inquiry, cultural wisdom and communication practices in context, identity and intercultural competence in a multicultural society, the effects of globalization, and ethical considerations. Many readings first appeared outside the mainstream Western academy, and offer diverse theoretical lenses on culture and communication practices in the world community.The Global Intercultural Communication Reader is edited by Molefi Kete Asante, one of the founders of the intercultural communication field, and international scholars Yoshitaka Miike (Japan) and Jing Yin (China). Organized into five themed sections for easy classroom use, The Global Intercultural Communication Reader includes a detailed bibliography that will be a crucial resource for today?s students of intercultural communication.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Автор: Croucher Stephen M. Название: Understanding Communication Theory ISBN: 0415748046 ISBN-13(EAN): 9780415748049 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Описание: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields.
Автор: Sarah R. Davies, Maja Horst Название: Science Communication ISBN: 1137503645 ISBN-13(EAN): 9781137503640 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book describes current practices in science communication, from citizen science to Twitter storms, and celebrates this diversity through case studies and examples. However, the authors also reflect on how scholars and practitioners can gain better insight into science communication through new analytical methods and perspectives. From science PR to the role of embodiment and materiality, some aspects of science communication have been under-studied. How can we better notice these?
Science Communication provides a new synthesis for Science Communication Studies. It uses the historical literature of the field, new empirical data, and interdisciplinary thought to argue that the frames which are typically used to think about science communication often omit important features of how it is imagined and practised. It is essential reading for students, scholars, and practitioners of science education, science and technology studies, museum studies, and media and communication studies.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: R. W. Rieber Название: Communication Disorders ISBN: 1475797621 ISBN-13(EAN): 9781475797626 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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