Описание: Appealing to humans' basic instincts to increase influence, buy-in and results
Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan--fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.
This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.
Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail
Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures
Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action
Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist
This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.
Описание: Clements provides a detailed study of religious beliefs in British society, using a broad range of opinion poll and social survey data. Examining public opinion on religious-secular issues, this book provides a rich analysis of the belief and attitudes of social groups over time.
Автор: Peter Peeters Название: Can We Avoid a Third World War Around 2010? ISBN: 1349044296 ISBN-13(EAN): 9781349044290 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kathy Charmaz; Glennys Howarth; Allan Kellehear Название: The Unknown Country: Death in Australia, Britain and the USA ISBN: 0312165455 ISBN-13(EAN): 9780312165451 Издательство: Springer Рейтинг: Цена: 21661.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a strategy deliberately counter to many earlier texts which focus on social aspects of death and dying this book will not examine death through the social prism of US or British culture alone.
Автор: Sharon J. Daye Название: Middle-Class Blacks in Britain ISBN: 1349234222 ISBN-13(EAN): 9781349234226 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the relationship between race and class and considers how these two concepts articulate to determine class relationships in British society. Firstly, it serves to determine the class position of black labour and secondly, determines the type of race, class and political consciousness generated by black labour in Britain.
Автор: Andrew Gamble; Gillian Peele Название: Women, Identity and Private Life in Britain, 1900–50 ISBN: 0312126247 ISBN-13(EAN): 9780312126247 Издательство: Springer Рейтинг: Цена: 20263.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Women, Identity and Private Life in Britain, 1900-50, explores the meanings and experience of home and private life for women who grew up in England before 1950.
Автор: A.W.H. Bates Название: Anti-Vivisection and the Profession of Medicine in Britain ISBN: 113755696X ISBN-13(EAN): 9781137556967 Издательство: Springer Рейтинг: Цена: 3913.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploring the social history of the anti-vivisection movement in Britain from its 19th-century beginnings until the 1960s, this book discusses the ethical principles that inspired the movement and the socio-political background to its rise and fall. This book is open access under a CC BY 4.0 license.
Автор: T. Barber Название: Oriental Identities in Super-Diverse Britain ISBN: 1349446068 ISBN-13(EAN): 9781349446063 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tamsin Barber addresses the experience of the British-born Vietnamese as an overlooked minority population in `super-diverse` London, exploring the emergence of the pan-ethnic `Oriental` category as a new form of collective consciousness and identity in Britain.
Автор: Sarah Pickard Название: Anti-Social Behaviour in Britain ISBN: 1349485721 ISBN-13(EAN): 9781349485727 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive, interdisciplinary collection examines diverse forms of anti-social behaviour in Victorian and contemporary Britain, providing a unique comparison of the methods which have been employed by governments to control it.
Автор: Edwina Maduro Название: Caribbean Achievement in Britain ISBN: 3319654756 ISBN-13(EAN): 9783319654751 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores a range of psychosocial resources, and discusses them in relation to lived experiences and outcomes in educational and socioeconomic domains.
Автор: Kathy Charmaz; Glennys Howarth; Allan Kellehear Название: The Unknown Country: Death in Australia, Britain and the USA ISBN: 1349255955 ISBN-13(EAN): 9781349255955 Издательство: Springer Рейтинг: Цена: 24456.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a strategy deliberately counter to many earlier texts which focus on social aspects of death and dying this book will not examine death through the social prism of US or British culture alone.
Автор: Graeme Gooday; Karen Sayer Название: Managing the Experience of Hearing Loss in Britain, 1830–1930 ISBN: 1137406879 ISBN-13(EAN): 9781137406873 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The final chapter shows how hearing loss among First World War combatants prompted hearing specialists to take a more supportive approach, while it fell to the National Institute for the Deaf, formed in 1924, to defend hard of hearing people against unscrupulous hearing aid vendors.
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