Описание: An indispensable on-the-job reference for all film lighting technicians.
Автор: Urwand Ben Название: The Collaboration ISBN: 0674724747 ISBN-13(EAN): 9780674724747 Издательство: Wiley Рейтинг: Цена: 3160.00 р. Наличие на складе: Поставка под заказ.
Описание: This book moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers 13 media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a 10-25 year period in 30 countries.
Автор: Bhalla Название: Collaboration and Co-creation ISBN: 1441970819 ISBN-13(EAN): 9781441970817 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure customer satisfaction from a rear-window perspective, and help companies and their customers look forward instead.P>
Автор: Jolyon Howorth Название: Security and Defence Policy in the European Union ISBN: 033363912X ISBN-13(EAN): 9780333639122 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides an assessment of the historical, political and systemic reasons behind the rise of the European Security and Defence Policy (ESDP). The author argues that the more balanced partnership between the two sides of the Atlantic and of transforming the EU from a civilian power into a fresh type of crisis management actor - are most significant.
Описание: The book examines and makes proposals for improving the law and management of collaborative defence procurement programmes and provides practical examples to enhance efficiency of cooperation between states. Covering a broad scope of legal issues, it contains invaluable information for practitioners, policy-makers and academics aiming to analyse or improve these projects.
Автор: Dyson Tom Название: European Defence Cooperation in EU Law and IR Theory ISBN: 1137281294 ISBN-13(EAN): 9781137281296 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a novel contribution to the study of post-Cold War European defence. Interdisciplinary in approach, it uses European law to assess the utility of existing theoretical accounts. By exploring the balance of threat theory, it provides new insights into the forces driving and hindering European defence cooperation.
Автор: K. Ruane Название: The Rise and Fall of the European Defence Community ISBN: 0333913191 ISBN-13(EAN): 9780333913192 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using the European Defence Community (EDC) as a case-study, this book examines the competing and often conflicting view of the British and American governments towards European integration in the early 1950s.
Автор: Geoffrey Lee Williams Название: The European Defence Initiative ISBN: 1349078271 ISBN-13(EAN): 9781349078271 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Frans Bletz Название: The Future of European Defence ISBN: 9024732905 ISBN-13(EAN): 9789024732906 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In May 1985 the Netherlands Atlantic Commission organized its Second International Round Table Conference in the Ridderzaal at the Binnenhof in The Hague.
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