Автор: Ennew C.; Greenaway D. Название: The Globalization of Higher ISBN: 0230354866 ISBN-13(EAN): 9780230354869 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A volume of specially commissioned papers which draws on the diverse expertise of academic researchers, policy makers and educational practitioners to address the changing patterns of competition and provision, in international higher education. Topics addressed range from policy, provision, teaching, research and business engagement.
Автор: Bhagwati, Jagdish N. Название: In defense of globalization ISBN: 0195330935 ISBN-13(EAN): 9780195330939 Издательство: Oxford Academ Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the passionate debate over globalization, critics have blamed it for a host of ills afflicting poorer nations, everything from child labor to environmental degradation and cultural homogenization. Now the economist, Bhagwati, reveals that globalization, when properly governed, is in fact the most powerful force for social good in the world today.
Автор: Daniels J & Krug J Название: International Business and Globalization: Three Volume Set ISBN: 141293530X ISBN-13(EAN): 9781412935302 Издательство: Sage Publications Рейтинг: Цена: 79200.00 р. Наличие на складе: Поставка под заказ.
Описание: Examines the research on international business and globalization and includes a collection of the significant works in the field. This book defines globalization and looks at methods for its measurement, and explanations for globalization trends. It looks at how people and firms have reacted to increased globalization in general.
Автор: Torelli Carlos J Название: Globalization, Culture and Branding ISBN: 1137333316 ISBN-13(EAN): 9781137333315 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
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