Agent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems, Julian Padget; Onn Shehory; David Parkes; Norman S

Автор: Bowen & Ozuem
Название: Computer-Mediated Marketing Strategies
ISBN: 1466665955 ISBN-13(EAN): 9781466665958
Издательство: Mare Nostrum (Eurospan)
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Описание: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world.Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Автор: Kurt Bauknecht; Sanjay Kumar Madria; G?nther Pernu
Название: Electronic Commerce and Web Technologies
ISBN: 3540679812 ISBN-13(EAN): 9783540679813
Издательство: Springer
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Описание: This work constitutes the refereed proceedings of the first International Conference on Electronic Commerce and Web Technologies, EC-Web 2000, held in London, UK in September 2000. Topics include application design, intellectual property rights, security and fairness and distributed organizations.

Автор: Cheng Hsu; Somendra Pant
Название: Innovative Planning for Electronic Commerce and Enterprises
ISBN: 1475784074 ISBN-13(EAN): 9781475784077
Издательство: Springer
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Описание: Hsu and Pant in Innovative Planning for Electronic Commerce and Enterprises: A Reference Model have proposed a management planning model for developing strategic goals for e-commerce enterprises. Hence, the book`s e-commerce reference model is obtained from the planning model, its methodology, and the industrial benchmarks.