Communications Policy in Europe, Dieter Elixmann; Karl-Heinz Neumann

Автор: Klewes
Название: Out-thinking Organizational Communications
ISBN: 3319418440 ISBN-13(EAN): 9783319418445
Издательство: Springer
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Цена: 9781.00 р.
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Описание: This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.

Автор: Poe
Название: A History of Communications
ISBN: 1107004357 ISBN-13(EAN): 9781107004351
Издательство: Cambridge Academ
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Цена: 10613.00 р.
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Описание: A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.

Название: Political communications
ISBN: 0230001300 ISBN-13(EAN): 9780230001305
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.

Автор: Wang
Название: Financial Communications
ISBN: 1137354801 ISBN-13(EAN): 9781137354808
Издательство: Springer
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Цена: 18167.00 р.
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Описание: Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

Автор: Wasko, Janet
Название: The Handbook of Political Economy of Communications
ISBN: 1118799445 ISBN-13(EAN): 9781118799444
Издательство: Wiley
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Цена: 5694.00 р.
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Описание: Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies. The Handbook of Political Economy of Communication combines authoritative overviews of core ideas with new case study materials and the best of contemporary theorization and research.

Автор: Pye Lucian W.
Название: Communications and Political Development. (SPD-1)
ISBN: 0691622973 ISBN-13(EAN): 9780691622972
Издательство: Wiley
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Цена: 8237.00 р.
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Описание: These essays by 11 outstanding scholars are "a valuable and stimulating contribution to an aspect of contemporary political development--the use, neglect, or abuse of communication--which does not receive sufficient attention. Originally published in 1963. The Princeton Legacy Library uses the latest print-on-demand technology to again make avail