Kiruba J. B. Levi; Prof. Dr. Rudolf Gr?nig; Prof. Market Entry Strategies of Foreign Telecom Companies in India 9783835006072

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Автор: Kiruba J. B. Levi; Prof. Dr. Rudolf Gr?nig; Prof.
Название: Market Entry Strategies of Foreign Telecom Companies in India
ISBN: 9783835006072
Издательство: Springer
Классификация:

Управление и методы управления

Торговля и маркетинг

ISBN-10: 383500607X
Обложка/Формат: Paperback
Страницы: 289
Вес: 0.38 кг.
Дата издания: 25.01.2007
Язык: English
Издание: 2007 ed.
Иллюстрации: 41 black & white tables, biography
Размер: 210 x 148 x 17
Читательская аудитория: Professional & vocational
Основная тема: Business and Management
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: The telecommunication markets in Europe, North America and Australia are currently changing from growth to saturation or even to decline. The results are fierce competition and strongly reduced profit rates. The situation in developing countries is totally different. Large unsatisfied needs are leading to increased demand and to important growth rates. China and India are especially attractive to operators and equipment manufacturers in the telecom sector, because of their important size. Ms. Kiruba J. B. Levis research investigates India as one of these two markets. Ms. Levis objective is to support, with her research, the successful entry of foreign companies in the Indian telecom market. To reach this objective, she proceeds in four steps. First, she summarizes the literature on market entry strategies. Afterwards, Ms. Levi describes the Indian Telecom Market. A lot of actual facts and figures are given. The clear structure helps the reader to find the needed information. The third step consists of four cases of foreign companies entering the Indian telecommunications sector. After the description of the companies and their entry activities, the cases are analyzed with the help of the case research method. Based on the analyses of the Indian telecommunications market and especially on the lessons learnt from the four cases, Ms. Levi finally provides recommendations for companies, which are planning to start activities in the Indian communications industry.

Market Entry Strategies of Foreign Telecom Companies in India, Kiruba J. B. Levi; Prof. Dr. Rudolf Gr?nig; Prof.