Описание: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.
Описание: 25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur`s essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start.
Описание: The author explores the phenomenon of `bimorality`, whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.
Описание: Develop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment.
Описание: Is business ethics a contradiction in terms? Absolutely not, says Robert Solomon. In fact, he maintains that sound ethics is a necessary precondition of any long-term business enterprise, and that excellence in business must exist on the foundation of values that most of us hold dear. Drawing on twenty years of experience consulting with major corporations on ethics, Solomon clarifies the difficult ethical choices all people in business face. He uses an Aristotelian approach to remind readers that a corporation--like an individual--is embedded in a community, and that corporate values such as fairness and honesty are meaningless until transformed into action. Without a base of shared values, trust and mutual benefits, today's national and international business world would fall apart. In keeping with his conviction that virtue and profit must thrive together, Solomon both examines the ways in which deficient values actually destroy businesses, and debunks the pervasive myths that encourage unethical business practices. Complete with a working catalog of virtues designed to illustrate the importance of integrity in any business situation, this compelling handbook contains a gold mine of wisdom for either the small business manager or the corporate executive struggling with ethical issues.
Описание: The book offers a new way of thinking about the development challenges of oil-producing countries-the "resource curse" phenomenon-by looking at how policymakers approach the business environment for private firms and entrepreneurs. Quantitative analysis is combined with in-depth studies of places such as Iran, India, and Saudi Arabia.
Автор: Anurag K. Agarwal Название: Business Leadership and Law ISBN: 8132236807 ISBN-13(EAN): 9788132236801 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses doing business and making profit on the right side of the law.
Автор: Christoph Franz and Thomas Bieger Название: Evolving Business Models ISBN: 3319489372 ISBN-13(EAN): 9783319489377 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.
Автор: Mathias Kirchmer Название: High Performance Through Business Process Management ISBN: 3319512587 ISBN-13(EAN): 9783319512587 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This management book presents value-driven business process management as a successful discipline to turn strategy into people- and technology-based execution, quickly and at minimal risk.
Описание: You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In this book, the author will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.
Автор: Swamidass Название: Engineering Entrepreneurship from Idea to Business Plan ISBN: 1107651646 ISBN-13(EAN): 9781107651647 Издательство: Cambridge Academ Рейтинг: Цена: 6019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides those who want to create new products that are income-producing for themselves and for investors. Learn to sharpen an idea and turn it into a product, conduct patent searches, complete a provisional patent application, and prepare a business plan from a business model.
Описание: How much do we know about the Internet - its history, its technology, its culture, and its uses? What are its implications for the business world and society at large? Manuel Castells brings his experience and knowledge to bear on the Internet galaxy.
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