Dealing with consumer uncertainty, Karin Bergmann

Автор: B.M. Knoppers; Alan Mathios
Название: Biotechnology and the Consumer
ISBN: 0792355415 ISBN-13(EAN): 9780792355410
Издательство: Springer
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Цена: 32004.00 р.
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Описание: Explores consumer perspectives of biotechnology and the ability of the marketplace to address consumer needs and concerns regarding this frontier technology. This title examines various non-market mechanisms for promoting choice, regulating risks and consulting with the public on the social-ethical aspects raised by biotechnology.

Автор: Monika J.A. Schr?der
Название: Food Quality and Consumer Value
ISBN: 3642078702 ISBN-13(EAN): 9783642078705
Издательство: Springer
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Цена: 22201.00 р.
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Описание: Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all.

Автор: Anna V.A. Resurreccion
Название: Consumer Sensory Testing For Product Development
ISBN: 0834212099 ISBN-13(EAN): 9780834212091
Издательство: Springer
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Цена: 19591.00 р.
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Описание: Provides information on various aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. This work covers approaches including, qualitative consumer research methods, and simulated supermarket setting tests.