Описание: Appealing to humans' basic instincts to increase influence, buy-in and results
Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan--fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.
This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.
Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail
Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures
Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action
Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist
This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.
Автор: Richard M. Zaner Название: Performance, Talk, Reflection ISBN: 0792357051 ISBN-13(EAN): 9780792357056 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Describing a clinical ethics consultation, this title offers three examples in the probing commentaries by regarded figures in biomedical and clinical ethics - Francois Baylis, Tom Tomlinson, and Barry Hoffmaster. It is followed by a variety of reflection in the form of responses to those three commentaries.
Автор: Julie-Ann Scott Название: Embodied Performance as Applied Research, Art and Pedagogy ISBN: 331963660X ISBN-13(EAN): 9783319636603 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book follows a physically disabled researcher's journey from stigmatized embodiment on her way to creating accessible storytelling performances. These unique performances function not only as traditional, peer-reviewed forms of critical qualitative research, but also as ‘narrative teaching productions’ that guide students and their audiences in the pursuit of social justice and equality. The book begins by developing the author's personal standpoint, and provides an evocative discussion of the multiple perceptions and identities experienced by those with disabled bodies. It negotiates how performance research can be created and conducted within the confines of course learning objectives, moves through complications encountered in research design and data collection, and explores a range of insightful responses from community members, social activists, and performance critics, as well as more traditional academic audiences. Critical autoethnographic personal narratives, performance scripts, and poetry are used to illuminate struggles over legitimate methodological practice and storytelling performance pedagogy. Each chapter confronts the fear of mortality that presses us to stigmatize those who remind us of our inescapably vulnerable embodiments and offers hope for an inclusive, adaptable culture. The book will be compelling reading for scholars in Performance Studies, Disability Studies, Cultural Studies, Narrative Methodology, Ethnography, Higher Education, Autoethnography, Creative Nonfiction and everyone interested embodiment and/or storytelling for social change.Please visit www.uncwstorytelling.org/chapter-summaries-1 to access supplementary material for the book.
Автор: Beth Osnes Название: Performance for Resilience ISBN: 3319672886 ISBN-13(EAN): 9783319672885 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on Shine, a musical performance about how energy, humanity, and climate are interrelated.
Автор: R. Torenvlied Название: Political Decisions and Agency Performance ISBN: 9401058571 ISBN-13(EAN): 9789401058575 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: All over the world, many people who live in urban areas find themselves in an arduous social situation. And social problems are not confined to the large metropolitan areas: impoverishment, long-term unemployment, social isolation, and the dependency on welfare programs pops up in medium-sized cities and even in smaller communities.
Автор: William Sims Bainbridge Название: Converging Technologies for Improving Human Performance ISBN: 9048162793 ISBN-13(EAN): 9789048162796 Издательство: Springer Рейтинг: Цена: 23508.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bainbridge In the early decades of the 21st century, concentrated efforts can unify science based on the unity of nature, thereby advancing the combination of nanotechnology, biotechnology, information technology, and new technologies based in cognitive science.
Автор: H. Grehan Название: Performance, Ethics and Spectatorship in a Global Age ISBN: 1349355674 ISBN-13(EAN): 9781349355679 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes performance studies in exciting new directions, exploring the ways in which ethics can be used to understand the complex questions facing contemporary spectators. Engaging with five key performances, the book reflects on the emotional and intellectual impacts of politically inflected performance on spectators, critics and theorists.
Автор: L. Lewis Название: The Anthropology of Cultural Performance ISBN: 1349465925 ISBN-13(EAN): 9781349465927 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary life in most nation-states is not truly cultural, but rather "culture-like," especially in large-scale societies. Beginning with a distinction between special events and everyday life, Lewis examines fundamental events including play, ritual, work, and carnival and connects personal embodied habits and large-scale cultural practices.
Автор: B. Hadley Название: Disability, Public Space Performance and Spectatorship ISBN: 1349484490 ISBN-13(EAN): 9781349484492 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Disability, Public Space Performance and Spectatorship: Unconscious Performers, Bree Hadley examines the performance practices of disabled artists in the US, UK, Europe and Australasia who re-engage, re-enact and re-envisage the stereotyping they are subject to in the very public spaces and places where this stereotyping typically plays out.
Автор: Kornblith Hilary Название: On Reflection ISBN: 0198708688 ISBN-13(EAN): 9780198708681 Издательство: Oxford Academ Рейтинг: Цена: 3325.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hilary Kornblith presents a new account of mental reflection, and its importance for knowledge, reasoning, freedom, and normativity. He argues that reflection cannot solve the philosophical problems it has traditionally been thought to, and offers a more realistic, demystified view of its nature which draws on dual process approaches to cognition.
Автор: Francisco Parra-Luna Название: The Performance of Social Systems ISBN: 1461369088 ISBN-13(EAN): 9781461369080 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It can be said that the concept of performance of social systems is one of the most relevant, since all social systems - from the family, through the enterprise, to the Nation state - are only interesting in obtaining as high a performance as possible.
Описание: In today`s globalized and competitive business environment, companies increasingly look to restructuring, mergers & acquisitions and downsizing to survive, grow and maximize profits.
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