Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Автор: Taylor, Ian Название: Media relations of the anti-war movement ISBN: 113869598X ISBN-13(EAN): 9781138695986 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, Ian Taylor examines how a social movement, the anti-Iraq War movement in the UK, engaged with the media as a part of their campaigning against the invasion and occupation of Iraq.
Автор: Clarke, John Nathaniel (undg, Usa) Название: British media and the rwandan genocide ISBN: 1138937320 ISBN-13(EAN): 9781138937321 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume considers the failure of the international community to prevent genocide and examines how changing ethical and legal norms are translated into international reality.
Название: Culture(s) in international relations ISBN: 3631679025 ISBN-13(EAN): 9783631679029 Издательство: Peter Lang Рейтинг: Цена: 11807.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book presents a critical reflection on how the presence of «culture» in theory and practice of international relations is reflected in International Relations as a research field. The authors analyze culture in International Relations scholarship and evaluate culture in the practice of International Relations, as well as in International Law. The contemporary social sciences have put culture on a pedestal. The proliferation of the meanings associated with the notion of what culture is, has gone very far. The results of analyses presented in this book are meant to contribute to solving the existing confusion, to identify the research fields in IR where culture appears.
Автор: Bridgen Elizabeth Joy Название: Experiencing Public Relations ISBN: 1138632449 ISBN-13(EAN): 9781138632448 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experiencing Public Relations examines the everyday experiences of public relations practitioners to interrogate how public relations is perceived by those outside and within the field.
The campaign for racial equality in sports has both reflected and affected the campaign for racial equality in the United States. Some of the most significant and publicized stories in this campaign in the twentieth century have happened in sports, including, of course, Jackie Robinson in baseball; Jesse Owens, Tommie Smith, and John Carlos in track; Arthur Ashe in tennis; and Jack Johnson, Joe Louis, and Muhammad Ali in boxing. Long after the full integration of college and professional athletics, race continues to play a major role in sports. Not long ago, sportswriters and sportscasters ignored racial issues. They now contribute to the public’s evolving racial attitudes on issues both on and off the field, ranging from integration to self-determination to masculinity.
From Jack Johnson to LeBron James examines the intersection of sports, race, and the media in the twentieth century and beyond. The essays are linked by a number of questions, including: How did the black and white media differ in content and context in their reporting of these stories? How did the media acknowledge race in their stories? Did the media recognize these stories as historically significant? Considering how media coverage has evolved over the years, the essays begin with the racially charged reporting of Jack Johnson’s reign as heavyweight champion and carry up to the present, covering the media narratives surrounding the Michael Vick dogfighting case in a supposedly post-racial era and the media’s handling of LeBron James’s announcement to leave Cleveland for Miami.
Автор: Hadland Название: Media-State Relations in Emerging Democracies ISBN: 1137493488 ISBN-13(EAN): 9781137493484 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The news media and the state are locked in a battle of wills in the world`s emerging democratic states. It is a struggle that will determine whether or not democracy flourishes or withers in the 21st century. Using a number of case studies, including South Africa, this book evaluates what is at stake.
Автор: Motion Judy, Heath Robert L., Leitch Shirley Название: Social Media and Public Relations: Fake Friends and Powerful Publics ISBN: 0415856264 ISBN-13(EAN): 9780415856263 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?
The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so.
This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
Автор: Axford, Barrie Название: World-making power of new media ISBN: 0415743656 ISBN-13(EAN): 9780415743655 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this new work, Axford seeks to contribute to the development of global theory, particularly where it engages with the contested idea of globality; a concept which musters as consciousness, condition, framework, even system.
Автор: Shubo Li Название: Mediatized China-Africa Relations ISBN: 9811053812 ISBN-13(EAN): 9789811053818 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This cutting edge book explores the role of the media in the highly disputed area of China-Africa relations, notably how various aspects of the issue have been portrayed, negotiated and contested in media and academic discourses.
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