Behavioral Decision Making, George Wright

Автор: Kesra Nermend; Ma?gorzata ?atuszy?ska
Название: Neuroeconomic and Behavioral Aspects of Decision Making
ISBN: 3319629379 ISBN-13(EAN): 9783319629377
Издательство: Springer
Рейтинг:
Цена: 30745.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Part I: Theoretical Basis of Decision-Making-Interdisciplinary Approach.- Chapter 1: Neurobiology of Decision Making - Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals.- Chapter 2: Psychological Determinants of Decision-Making.- Chapter 3: Emotions in Decision-Making.- Chapter 4: Application of Neuroscience in Management.- Chapter 5: Neuroeconomics - Genesis and Essence.- Chapter 6: Measuring Economic Propensities.- Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making.- Part II: Behavioral Aspects of Economic Decision Making.- Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets.- Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets.- Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects.- Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016.- Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises.- Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information.- Chapter 14: The Selected Problems of Behavioural Accounting - the Issue of Intellectual Capital.- Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors.- Chapter 16: System Dynamics Modeling in Behavioral Decision Making.- Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process.- Part III: Practical Issues - Case Studies.- Chapter 18: Validation of EEG as an Advertising Research Method - Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs).- Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets.- Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality.- Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process.- Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements.- Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking.- Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage.- Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units.- Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.

Автор: Hardman, David
Название: Judgment and decision making
ISBN: 1405123982 ISBN-13(EAN): 9781405123983
Издательство: Wiley
Рейтинг:
Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Judgment and Decision Making is a refreshingly accessible text that explores the wide variety of ways people make judgments. .

Автор: Mohammed Abdellaoui; John D. Hey
Название: Advances in Decision Making Under Risk and Uncertainty
ISBN: 3642088007 ISBN-13(EAN): 9783642088001
Издательство: Springer
Рейтинг:
Цена: 20962.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Uncertainty and Information Modeling.- Revealed Ambiguity and Its Consequences: Updating.- Dynamic Decision Making When Risk Perception Depends on Past Experience.- Representation of Conditional Preferences Under Uncertainty.- Subjective Information in Decision Making and Communication.- Risk Modeling.- Sensitivity Analysis in Decision Making: A Consistent Approach.- Alternation Bias and the Parameterization of Cumulative Prospect Theory.- Proposing a Normative Basis for the S-Shaped Value Function.- Experimental Individual Decision Making.- Individual Choice from a Convex Lottery Set: Experimental Evidence.- Temptations and Dynamic Consistency.- Monty Hall's Three Doors for Dummies.- Overconfidence in Predictions as an Effect of Desirability Bias.- Experimental Interactive Decision Making.- Granny Versus Game Theorist: Ambiguity in Experimental Games.- Guessing Games and People Behaviours: What Can We Learn?.- The Determinants of Individual Behaviour in Network Formation: Some Experimental Evidence.