Third Party Product Reviews and Consumer Behaviour, Wolfgang Ziniel

Автор: Zubin Sethna and Jim Blythe
Название: Consumer Behaviour
ISBN: 1473919134 ISBN-13(EAN): 9781473919136
Издательство: Sage Publications
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Цена: 6810.00 р.
Наличие на складе: Поставка под заказ.

Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.

Автор: Jo M. Martins; Farhat Yusuf; David A. Swanson
Название: Consumer Demographics and Behaviour
ISBN: 9400793235 ISBN-13(EAN): 9789400793231
Издательство: Springer
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Цена: 18866.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products.