Автор: James B. Stiff and Paul A. Mongeau Название: Persuasive Communication ISBN: 1462526845 ISBN-13(EAN): 9781462526840 Издательство: Taylor&Francis Рейтинг: Цена: 5543.00 р. 7919.00-30% Наличие на складе: Есть (1 шт.) Описание: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Автор: Anderson David S. Название: Health and Safety Communication ISBN: 1138647446 ISBN-13(EAN): 9781138647442 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences using a variety of communications media, Health and Safety Communication is all you'll need.
This book incorporates two broad sections: the grounding and the applications. The model articulates a planning approach for designing, implementing and reviewing a range of communications approaches. The applications segment specifies numerous approaches, including workshops, print materials, campaigns, the media, public speaking and social media that can be used to convey what the health and safety specialist wants the audience to know, feel and do as a result of engagement with the communications approach. Health and Safety Communication blends sound foundations with practical strategies for health and safety communication so that messages can be communicated more effectively; after all, for changes to occur, the message must be received and respected.
Unique features of this book include a wide range of approaches and strategies, with numerous examples and tips provided throughout. Messages from the field incorporate examples and samples from over 30 individuals and organizations, offering their insights and suggestions. The applied approach of this definitive guide is designed to enhance the competence and confidence of those currently in health or safety arenas, as well as those seeking to incorporate health or safety messages in other settings such as businesses or communities.
Автор: Xia, Jingfeng Название: Scholarly Communication at the Crossroads in China ISBN: 0081005393 ISBN-13(EAN): 9780081005392 Издательство: Elsevier Science Рейтинг: Цена: 9255.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholarly Communication at the Crossroads in China follows the dichotomy paradox to focus on both achievements and challenges at every step of the scholarly communication process, highlighting Insights and trends in academic infrastructure and scholarly behaviors within the context of local economic, political, and technological development. . Since China adopted an open-door policy in the late 1970s, it has experienced a dramatic economic transformation. With a growth rate around 10% over the past three decades, China is now the second largest economy by nominal gross domestic product and by purchasing power parity in the world. Economic success has impelled restructurings in almost all aspects of the social and cultural settings. Among other changes, the new pursuits of education, research, and scholarship have redefined the academic community with its development across generations and ideologies.
Автор: Sarah R. Davies, Maja Horst Название: Science Communication ISBN: 1137503645 ISBN-13(EAN): 9781137503640 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book describes current practices in science communication, from citizen science to Twitter storms, and celebrates this diversity through case studies and examples. However, the authors also reflect on how scholars and practitioners can gain better insight into science communication through new analytical methods and perspectives. From science PR to the role of embodiment and materiality, some aspects of science communication have been under-studied. How can we better notice these?
Science Communication provides a new synthesis for Science Communication Studies. It uses the historical literature of the field, new empirical data, and interdisciplinary thought to argue that the frames which are typically used to think about science communication often omit important features of how it is imagined and practised. It is essential reading for students, scholars, and practitioners of science education, science and technology studies, museum studies, and media and communication studies.
Автор: Robert Trager, Susan Dente Ross, Amy Reynolds Название: The Law of Journalism and Mass Communication (Fifth Edition) ISBN: 1506303412 ISBN-13(EAN): 9781506303413 Издательство: Sage Publications Рейтинг: Цена: 15048.00 р. Наличие на складе: Поставка под заказ.
Описание: The latest edition of this comprehensive guide to US media law.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Автор: Laura Ervo; Anna Nylund Название: The Future of Civil Litigation ISBN: 3319344579 ISBN-13(EAN): 9783319344577 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the first part a picture of the current civil litigation landscape is provided by focusing on whether there is a truly Nordic form of civil litigation, the current state of Nordic civil litigation, the recent major reforms of civil procedure legislation and the effects of Europeanization.
Автор: X.E. Kramer; C.H. van Rhee Название: Civil Litigation in a Globalising World ISBN: 9067049905 ISBN-13(EAN): 9789067049900 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the globalization and harmonization of civil procedure from the angles of legal history, law and economics and European policy, including interaction with projects aimed at the harmonization of civil procedure.
Автор: Laura Ervo; Anna Nylund Название: The Future of Civil Litigation ISBN: 3319044648 ISBN-13(EAN): 9783319044644 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the first part a picture of the current civil litigation landscape is provided by focusing on whether there is a truly Nordic form of civil litigation, the current state of Nordic civil litigation, the recent major reforms of civil procedure legislation and the effects of Europeanization.
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
Автор: Giles Название: The Handbook of Intergroup Communication ISBN: 0415889642 ISBN-13(EAN): 9780415889643 Издательство: Taylor&Francis Рейтинг: Цена: 49764.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Handbook of Intergroup Communication brings together research, theory and application on traditional as well as innovative intergroup situations, exploring the communication aspect of these groups.
The volume is organized into four domains - cross-disciplinary approaches to intergroup study; types/processes of communication between groups; communication between specific group types; and arenas in which intergroup communication takes place. Editor Howard Giles worked with an internationally-based advisory board to develop and review content, and the contributors included here represent those scholars doing innovative and well-regarded work around the globe.
The "intergroup" umbrella integrates and transcends many traditional conceptual boundaries in communication (including media, health, intercultural, organizational); hence the Handbook will appeal to scholars and graduate students not only in the core area of intergroup communication itself, but across varying terrains of study in communication and beyond, including intergroup relations and social psychology.
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