Автор: Yufeng Zhang; Mike Gregory Название: Value Creation through Engineering Excellence ISBN: 3319563351 ISBN-13(EAN): 9783319563350 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a systematic framework for effectively creating value through engineering in global business networks, and contributes to an increasingly important branch of engineering operations.
Автор: Bhalla Название: Collaboration and Co-creation ISBN: 1441970819 ISBN-13(EAN): 9781441970817 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure customer satisfaction from a rear-window perspective, and help companies and their customers look forward instead.P>
Автор: Henderson Rebecca Название: Leading Sustainable Change ISBN: 0198783728 ISBN-13(EAN): 9780198783725 Издательство: Oxford Academ Рейтинг: Цена: 4671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a rich source of insight useful to both business leaders, who have been charged with making their organizations more sustainable, as well as organizational researchers, looking to understand how sustainability and the latest thinking in organizational change intersect.
Автор: Curley Martin Название: Experimental Nature of New Venture Creation ISBN: 3319001787 ISBN-13(EAN): 9783319001784 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the dynamics of innovation, entrepreneurship, and new business creation, with an emphasis on prototyping, experimentation, and intelligence feedback. It features case studies of product, service, and process innovation.
Автор: Oliver Название: Networks for Learning and Knowledge Creation in Biotechnology ISBN: 0521188776 ISBN-13(EAN): 9780521188777 Издательство: Cambridge Academ Рейтинг: Цена: 6176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The biotechnology industry is based on a wide range of intra- and inter-organizational collaborations between the academic and private sectors. Amalya Lumerman Oliver provides a stimulating account of how multiple theoretical perspectives can be used to understand the structure of the industry.
Автор: Barney Название: Leading Value Creation ISBN: 1137373717 ISBN-13(EAN): 9781137373717 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in trying to understand which parts fit together to help them achieve goals.
Автор: Jan-Peter Ferdinand; Ulrich Petschow; Sascha Dicke Название: The Decentralized and Networked Future of Value Creation ISBN: 3319316842 ISBN-13(EAN): 9783319316840 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing.
Автор: Kathrin B?secke Название: Value Creation in Mergers, Acquisitions, and Alliances ISBN: 3834917052 ISBN-13(EAN): 9783834917058 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: About ten years ago, the network-oriented markets for electricity and natural gas were opened. The formerly vertically integrated companies were partly disintegrated, the regional or local monopolies were removed, and customers received the possibility to choose their supplier as in other industries. This led to fundamental changes in the market structure. In an industry with relatively low growth of demand, companies were looking for additional growth and at the same time reacted to competitive pressures. Often mergers, acquisitions, and alliances were the strategic answer. The period of beginning liberalisation is, therefore, also a period of intranational and international attempts to join forces in order to prepare for competition. How successful are such attempts? In this book, Kathrin Bosecke gives the answer based on an empirical study using a large data set and identifies success factors for business combinations in the utility industry. This study is of great interest for economists studying the impacts of business strategies as well as for practioners in finance and the utility industry observing the market development in the utility sector. Prof. Dr. Wolfgang Pfaffenberger Preface Doing research can be stressful and frustrating, but when it yields exciting results it can also be very rewarding. There were a number of people, during the course of this research, who gave advice or offered encouragement and good cheer when needed.
Автор: Martin Curley; Piero Formica Название: The Experimental Nature of New Venture Creation ISBN: 331903278X ISBN-13(EAN): 9783319032788 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the dynamics of innovation, entrepreneurship, and new business creation, with an emphasis on prototyping, experimentation, and intelligence feedback. It features case studies of product, service, and process innovation.
Автор: Marinova Название: Value Creation in International Business ISBN: 3319308025 ISBN-13(EAN): 9783319308029 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of foreign market servicing varying from exporting to joint venture, mergers and acquisition and strategic alliances. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
