Hidden Champions in CEE and Turkey, Peter McKiernan; Danica Purg

Автор: Riel Cees Van
Название: Alignment Factor
ISBN: 0415690757 ISBN-13(EAN): 9780415690751
Издательство: Taylor&Francis
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Цена: 9798.00 р.
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Описание: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

Автор: Peter McKiernan; Danica Purg
Название: Hidden Champions in CEE and Turkey
ISBN: 3662514133 ISBN-13(EAN): 9783662514139
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This resource offers interdisciplinary chapters ranging from leadership to performance drivers; from organization to culture and governance; from innovativeness to sustainability and further to the financial aspects of hidden champions business models.

Автор: Verdin
Название: From Local Champions To Global Masters
ISBN: 0333947304 ISBN-13(EAN): 9780333947302
Издательство: Springer
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Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Globalization. What exactly does it mean for you? The authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business.