Monaghan, Paul Monaghan, Philip Lobbying for good 9781910174128

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Автор: Monaghan, Paul Monaghan, Philip
Название: Lobbying for good
ISBN: 9781910174128
Издательство: Taylor&Francis
Классификация:

Бизнес и окружающая среда, природохранные подходы к торгово-промышленной деятельности

Устойчивое развитие

ISBN-10: 1910174122
Обложка/Формат: Paperback
Страницы: 70
Вес: 0.12 кг.
Дата издания: 17.05.2014
Язык: English
Размер: 211 x 149 x 12
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Business Ethics,BUSINESS & ECONOMICS / Green Business
Подзаголовок: How business advocacy can accelerate the delivery of a sustainable economy
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Поставляется из: Европейский союз
Описание: The business case for Sustainability or Corporate Responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest common denominator. With the base reset, so is the bar of aspiration. New rules enable new behaviors, with players competing on a fairer, more sustainable footing. This groundbreaking book, Lobbying for Good, describes how far-sighted businesses are rebooting the game, throwing off cultural inhibitions and sticking their head above the parapet to advocate progressive legislative change. The authors describe a strategic opportunity to get on board the next wave of CSR - the most radical and impactful yet -- and explain how finely-tuned and well-delivered lobbying for good can be an extremely cost-effective brand-enhancement tool. Against a backdrop of general mistrust in business lobbying, learn how leaders are making it work and lobbying for good.

Lobbying for good, Monaghan, Paul Monaghan, Philip