Dominique Janicaud once famously critiqued the work of French phenomenologists of the theological turn because their work was built on the seemingly corrupt basis of Heideggers notion of the in apparent or inconspicuous. In this powerful reconsideration of Heideggers phenomenology of the inconspicuous, Jason W. Alvis deftly suggests that inconspicuousness is either a contradiction or a paradox as it characterizes something fully present and active that is quickly overlooked. Alvis develops the idea of inconspicuousness for both phenomenological and theological thinking beginning with Heidegger and moving to thinkers of the French theological turn. As he reassesses the work of the French theological turn, Alvis counteracts forms social phantasm, illusion, and spectacle with what is common, marginal, or inconspicuous.