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Brand Positioning in a Nutshell: Unlock Your Brand Positioning with This Jargon-Free D-Y-I Guide, Ott MR Bryce


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Автор: Ott MR Bryce
Название:  Brand Positioning in a Nutshell: Unlock Your Brand Positioning with This Jargon-Free D-Y-I Guide
ISBN: 9780992307103
Классификация: ISBN-10: 0992307104
Обложка/Формат: Paperback
Страницы: 136
Вес: 0.19 кг.
Дата издания: 29.10.2014
Язык: English
Размер: 229 x 152 x 9
Поставляется из: США


American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Автор: Hoffman Bryce G.
Название: American Icon: Alan Mulally and the Fight to Save Ford Motor Company
ISBN: 0307886069 ISBN-13(EAN): 9780307886064
Издательство: Random House (USA)
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Цена: 1839.00 р.
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Описание:

The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.
Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Whole & Rain-domed Universe

Автор: Bryce Colette
Название: Whole & Rain-domed Universe
ISBN: 144726343X ISBN-13(EAN): 9781447263432
Издательство: Holtzbrink(MPS)/MPS
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Цена: 1378.00 р.
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Описание: A powerful new collection from an award-winning poet

Continuous Provision: The Skills

Автор: Alistair Bryce-Clegg
Название: Continuous Provision: The Skills
ISBN: 1472909526 ISBN-13(EAN): 9781472909527
Издательство: Bloomsbury
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Цена: 3267.00 р.
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Описание: In the original book - Continuous Provision, Alistair Bryce-Clegg covered what effective continuous provision should look like and how practitioners could achieve it by linking their provision directly to assessment. This new title: The Skills, demonstrates that in every area of continuous provision (like sand, water, role play, small world etc) there are `pure` skills that children can only learn in that area and there are `facilitative` skills that children can learn through that area. Each of these `pure` and `facilitative` skills needs to be acknowledged, assessed and taught and this is the premise of this new title. In Continuous Provision: The Skills, Alistair Bryce-Clegg addresses the following: Revisits (briefly) the principles of effective continuous provision Looks at each area of continuous provision in turn and identifies a range of `pure` and `facilitative` skills Shows how the provision itself (resources) should be leveled `top`, `middle` and `emergent` to meet the development needs of all children irrespective of how old they are. Gives some comprehensive examples of how to break those skills down into top, middle, emergent e.g. in `Paint` he identifies skills that children need to learn when using paint like texturising, application, printing etc. He then takes each of those skills individually and show how a skill like printing could be broken down into three broad stages. Asks and answers questions like: What would really basic, lower level printing look like? What sort of resources would facilitate effective learning in this area of development? By the end of the book the practitioner should have a really practical guide to differentiated skill development in continuous provision.

Phenom: The Making of Bryce Harper

Автор: Miech Rob
Название: Phenom: The Making of Bryce Harper
ISBN: 1250032024 ISBN-13(EAN): 9781250032027
Издательство: Holtzbrink(MPS)/MPS
Цена: 2114.00 р.
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Описание:

The remarkable story of Bryce Harper's unforgettable ride from Morse Stadium to the top of the baseball draft (Jayson Stark, ESPN.com) updated from the hardcover edition (The Last Natural) to include his Rookie of the Year season!

Before he famously became a Major League All-Star as a teenager, Harper already had dominated high school competition like Mickey Mantle on the playground and appeared on the cover of Sports Illustrated, which dubbed him the most exciting prodigy since LeBron James. Seeking greater tests as a hitter, the precocious star got his GED after his sophomore year and enrolled at the College of Southern Nevada, where he would face future pro pitchers in a difficult wooden-bat league. Sportswriter Rob Miech was embedded with the team--in the dugout and locker room and on team buses and in motel rooms--to provide a warts-and-all account of a boy among men playing like a man among boys. Amid fascinating personal stories including the dynamics between a veteran coach and Harper's overprotective father, the jealousies of teammates and opponents, and the sudden descent of press armies on a tiny college field, the author chronicles a season-long experiment that culminates in Harper leading the Coyotes to the Junior College World Series and signing a $9.9 million contract negotiated by notorious agent Scott Boras. Sporting a fresh cover and a bonus chapter that covers Harper's award-winning rookie season with the Washington Nationals, this expanded edition of Phenom (originally published as The Last Natural) gives fans an all-access pass to baseball's newest rising star.


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