Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve societys problems. In Australias first book on cause marketing, readers will discover: - Why doing good is good for business - The science behind cause marketing - Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more - A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.
