Автор: Danesi, Marcel Название: Why it sells ISBN: 0742555453 ISBN-13(EAN): 9780742555457 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 8026.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Автор: Danesi Marcel Название: Concise Dictionary of Popular Culture ISBN: 1442253118 ISBN-13(EAN): 9781442253117 Издательство: NBN International Рейтинг: Цена: 20064.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this user-friendly dictionary of popular culture, over 800 A-to-Z entries provide historical information, definitions, and brief commentaries about the theories, media forms, fads, celebrities and icons, genres, and commonly-used terms relevant to the study of popular culture. Includes cross-references and a thematic table of contents.
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