Описание: As part of its going out strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. Chinas Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it.
Each chapter examines a different dimension of Chinese medias globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of Chinas public diplomacy and the discussion around the growth of Chinas state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China.
Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, Chinas Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
