Future Trends: A Guide to Decision Making and Leadership in Business, Samuel Lawrence R.
Автор: Lawrence Samuel Название: Happiness in America: A Cultural History ISBN: 1538115794 ISBN-13(EAN): 9781538115794 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Happiness in America: A Cultural History is a cultural history of happiness in the United States. The book charts the role of happiness in everyday life over the past century and concludes that Americans have never been a particularly happy people. Samuel suggests readers abandon their pursuit of happiness and instead seek out greater joy in life.
Автор: Lawrence R. Samuel Название: Remembering America: How We Have Told Our Past ISBN: 0803254334 ISBN-13(EAN): 9780803254336 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: American history is ubiquitous, underscoring everything from food to travel to architecture and design. It is also emotionally charged, frequently crossing paths with political and legal issues. In Remembering America, Lawrence R. Samuel examines the place that American history has occupied within education and popular culture and how it has continually shaped and reflected our cultural values and national identity. The story of American history, Samuel explains, is not a straight line but rather one filled with twists and turns and ups and downs, its narrative path as winding as that of the United States as a whole. Organized around six distinct eras of American history ranging from the 1920s to the present, Samuel shows that our understanding of American history has often generated struggle and contention as ideologically opposed groups battled over ownership of the past. As women and minorities gained greater power and a louder voice in the national conversation, our perspectives on American history became significantly more multicultural, bringing race, gender, and class issues to the forefront. These new interpretations of our history helped to reshape our identity on both a national and an individual level. Samuel argues that the fight for ownership of our past, combined with how those owners have imparted history to our youth, crucially affects who we are. Our interpretation and expression of our country's past reflects how that self-identity has changed over the last one hundred years and created a strong sense of our collective history-one of the few things Americans all have in common. Lawrence R. Samuel is the author of several books, including Shrink: A Cultural History of Psychoanalysis in America (Nebraska, 2013) and The American Dream: A Cultural History.
Автор: Dinnar, Samuel Susskind, Lawrence Название: Entrepreneurial negotiation ISBN: 3319925423 ISBN-13(EAN): 9783319925424 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The great majority of startups fail, and most entrepreneurs who have succeeded have had to bounce back from serious mistakes. Entrepreneurs fumble key interactions because they don’t know how to handle the negotiation challenges that almost always arise. They mistakenly believe that deals are about money when they are much more complicated than that.This book presents entrepreneurship as a series of interactions between founders, partners, potential partners, investors and others at various stages of the entrepreneurial process - from seed to exit. There are plenty of authors offering ‘tips’ on how to succeed as an entrepreneur, but no one else scrutinizes the negotiation mistakes that successful entrepreneurs talk about with the authors.As Dinnar and Susskind show, learning to handle emotions, manage uncertainty, cope with technical complexity and build long-term relationships are equally or even more important. This book spotlights eight big mistakes that entrepreneurs often make and shows how most can be prevented with some forethought. It includes interviews with high-profile entrepreneurs about their own mistakes. It also covers gender biases, cultural challenges, and when to employ agents to negotiate on your behalf.Aspiring and experienced entrepreneurs should pay attention to the negotiation errors that even the most successful entrepreneurs commonly make.
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Автор: Samuel Lawrence R. Название: The American Way of Life: A Cultural History ISBN: 1683930827 ISBN-13(EAN): 9781683930822 Издательство: Неизвестно Рейтинг: Цена: 25519.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The American Way of Life is a cultural history of the American Way of Life (or more simply the American Way). The book argues that since the term was popularized in the 1930s, the American Way has served as the primary guiding mythology or national ethos of the United States.
Автор: Samuel Lawrence R. Название: Aging in America: A Cultural History ISBN: 081224883X ISBN-13(EAN): 9780812248838 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Aging is a preoccupation shared by beauty bloggers, serious journalists, scientists, doctors, celebrities—arguably all of adult America, given the pervasiveness of the crusade against it in popular culture and the media. We take our youth-oriented culture as a given but, as Lawrence R. Samuel argues, this was not always the case. Old age was revered in early America, in part because it was so rare. Indeed, it was not until the 1960s, according to Samuel, that the story of aging in America became the one we are most familiar with today: aging is a disease that science will one day cure, and in the meantime, signs of aging should be prevented, masked, and treated as a source of shame. By tracing the story of aging in the United States over the course of the last half century, Samuel vividly demonstrates the ways in which getting older tangibly contradicts the prevailing social values and attitudes of our youth-obsessed culture. As a result, tens of millions of adults approaching their sixties and seventies in this decade do not know how to age, as they were never prepared to do so. Despite recent trends that suggest a more positive outlook, getting old is still viewed in terms of physical and cognitive decline, resulting in discrimination in the workplace and marginalization in social life. Samuels concludes Aging in America by exhorting his fellow baby boomers to use their economic clout and sheer numbers to change the narrative of aging in America.
Автор: Kimball Samuel, Banks E. V. Название: Charter, Other Powers, and Ordinances of the City of Lawrence ISBN: 1289332460 ISBN-13(EAN): 9781289332464 Издательство: Неизвестно Цена: 3414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Samuel Lawrence R. Название: Shrink: A Cultural History of Psychoanalysis in America ISBN: 0803244762 ISBN-13(EAN): 9780803244764 Издательство: Wiley EDC Рейтинг: Цена: 4803.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
“Psychology has stepped down from the university chair into the marketplace” was how the New York Times put it in 1926. Another commentator in 1929 was more biting. Psychoanalysis, he said, had over a generation, “converted the human scene into a neurotic.” Freud first used the word around 1895, and by the 1920s psychoanalysis was a phenomenon to be reckoned with in the United States. How it gained such purchase, taking hold in virtually every aspect of American culture, is the story Lawrence R. Samuel tells in Shrink, the first comprehensive popular history of psychoanalysis in America.
Arriving on the scene at around the same time as the modern idea of the self, psychoanalysis has both shaped and reflected the ascent of individualism in American society. Samuel traces its path from the theories of Freud and Jung to the innermost reaches of our current me-based, narcissistic culture. Along the way he shows how the arbiters of culture, high and low, from public intellectuals, novelists, and filmmakers to Good Housekeeping and the Cosmo girl, mediated or embraced psychoanalysis (or some version of it), until it could be legitimately viewed as an integral feature of American consciousness.
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