Ted talks - The official TED guide to public speaking, Anderson, Chris
Автор: Anderson Chris Название: The Long Tail: Why the Future of Business Is Selling Less of More ISBN: 1401309666 ISBN-13(EAN): 9781401309664 Издательство: Hachette Book Group Рейтинг: Цена: 1108 р. Наличие на складе: Есть (более 5-х шт.) Описание: Now in a revised and updated edition, The Long Tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-read for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding read for consumers and producers alike.
Автор: Anderson, Chris Название: Free ISBN: 190521149X ISBN-13(EAN): 9781905211494 Издательство: Random House Рейтинг: Цена: 691 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In this book, the author considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods.
Автор: Anderson Chris Название: Makers: The New Industrial Revolution ISBN: 0307878899 ISBN-13(EAN): 9780307878892 Издательство: Random House (USA) Цена: 2244 р. Наличие на складе: Поставка под заказ.
Автор: Anderson Chris Название: Makers: The New Industrial Revolution ISBN: 0307720950 ISBN-13(EAN): 9780307720955 Издательство: Random House (USA) Цена: 1577 р. Наличие на складе: Поставка под заказ.
Автор: Anderson Chris Название: Makers ISBN: 184794065X ISBN-13(EAN): 9781847940650 Издательство: Random House Цена: 1536 р. Наличие на складе: Поставка под заказ.
Автор: Chris Anderson Название: Makers ISBN: 1847940668 ISBN-13(EAN): 9781847940667 Издательство: Random House Цена: 998 р. Наличие на складе: Поставка под заказ.
Автор: Maaka, Roger C. A. Anderson, Chris Название: Indigenous experience ISBN: 1551303000 ISBN-13(EAN): 9781551303000 Издательство: Неизвестно Рейтинг: Цена: 10242 р. Наличие на складе: Невозможна поставка.
Описание: Attempts to introduce the reader to the heterogeneity of indigenous groups` colonial experiences. Focused on the global context, this book takes examples from the North American nations of Canada and the United States; the Hispanic nations of Latin America; Australia; New Zealand; Hawaii and Rapanui from Oceania; and from the continent of Africa.
Описание: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Описание: Available for the first time in paperback and with a new foreword, FREE is Chris Anderson's most recent bestseller, and an indispensable account of the surprising web-driven trend that will change the face of business as we know it.
Автор: Bill Anderson & Chris Beeson Название: What Now Skipper? ISBN: 1408112779 ISBN-13(EAN): 9781408112779 Издательство: Bloomsbury Рейтинг: Цена: 846 р. Наличие на складе: Поставка под заказ.
Описание: Based on a popular series in Yachting Monthly, this accessible and entertaining book deals with navigational and seamanship problems in a non-preachy, non-textbook manner.
Описание: What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
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