Автор: Greaves Alan M., Greaves Название: Land Ionia Nip ISBN: 1119025567 ISBN-13(EAN): 9781119025566 Издательство: Wiley Рейтинг: Цена: 3952.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During the formative years of the archaic period, Ionia was one of the most important regions of the ancient world; however, Ionia s local identity has often been overlooked in scholarly works. This long overdue study of Archaic Ionia seeks to redress this omission.
Автор: Moenig Название: Taekwondo ISBN: 1138839833 ISBN-13(EAN): 9781138839830 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a comprehensive overview of the historical, political, and technical evolution of taekwondo. Many of the supposedly ‘traditional’ and ‘ancient’ Korean cultural elements attached to taekwondo are, in fact, remnants of East Asia’s modernization drive, and largely inherited from the Japanese martial arts. The current historical portrayal has created an obstacle to a clear understanding of the history of taekwondo, and presents problems and contradictions in philosophy and training methodology. Using rich empirical data, including interviews with leading figures in the field, this book brings together martial arts philosophy with an analysis of the technical aspects and the development of taekwondo, and provides a detailed comparison of karate and taekwondo techniques. It debunks nationalistic mythology surrounding taekwondo to provide a reinterpretation of taekwondo’s evolution.
Название: Handbook of sports marketing nip c ISBN: 0815394861 ISBN-13(EAN): 9780815394860 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as:
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international marketing
experiential marketing
and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
