Автор: Griffin Andrew Название: Crisis, Issues and Reputation Management ISBN: 0749469927 ISBN-13(EAN): 9780749469924 Издательство: TBS/GBS Рейтинг: Цена: 6532.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.
Описание: Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.
Описание: Reputation is aconsequence of everything you say or do and no other tangible or intangibleasset is worth as much as your reputation or has such an impact on your career. This book gets to grips with how our reputation is formed in thereal world and what really makes the difference in winning a good reputationand in losing a good reputation.
Описание: Get a new perspective on the true nature of reputational risk and damage to organizations, and understand why its root causes trace back to individual and collective human behaviour.
Lucy Matthews is widely regarded as the UK entrepreneur's PR expert. She has been a PR consultant for over 35 years, helping thousands of entrepreneurs and small business owners understand and use the power of PR in their work and personal lives.
This book will take you on her journey to realising the true value of good third-party endorsement, offering 10 Public Relations tactics to use right now to make your business, and your life, super-successful.
When you read this book, you will learn:
How to harness the power of third party endorsement to communicate your messages most powerfully to your target audience
Why every business should have a crisis management plan
The tried and tested formula for getting journalists to talk about you
How to be interesting, even when you think you are not
How to use PR skills to establish yourself in a new community or simply to make new friends
A Marvellous Reputation is for entrepreneurs and business owners who hate blowing their own trumpet but who know they are the best at what they do, and want to really show others that they are the person (or business) to be with.
Автор: Mercer, Jonathan Название: Reputation and international politics ISBN: 0801474892 ISBN-13(EAN): 9780801474897 Издательство: Wiley EDC Рейтинг: Цена: 4631.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
By approaching an important foreign policy issue from a new angle, Jonathan Mercer comes to a startling, controversial discovery: a nation's reputation is not worth fighting for. He presents the most comprehensive examination to date of what defines a reputation, when it is likely to emerge in international politics, and with what consequences. Mercer examines reputation formation in a series of crises before World War I. He tests competing arguments, one from deterrence theory, the other from social psychology, to see which better predicts and explains how reputations form. Extending his findings to address recent crises such as the Gulf War, he also considers how culture, gender, and nuclear weapons affect reputation. Throughout history, wars have been fought in the name of reputation. Mercer rebuts this politically powerful argument, shows that reputations form differently than we thought, and offers policy advice to decision-makers.
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