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Marketing identities, Brenner, David A.


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Автор: Brenner, David A.
Название:  Marketing identities
ISBN: 9780814345191
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 0814345190
Обложка/Формат: Paperback
Страницы: 248
Вес: 0.34 кг.
Дата издания: 30.12.2017
Язык: English
Иллюстрации: 21 black and white images
Размер: 152 x 228 x 20
Ключевые слова: European history,Judaism,Jewish studies
Подзаголовок: The invention of jewish ethnicity in ost und west
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Поставляется из: Англии
Описание: Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of ethnicity as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
Дополнительное описание: Social groups: religious groups and communities|Judaism|European history



Israeli identities

Автор: Auron, Yair
Название: Israeli identities
ISBN: 1782387951 ISBN-13(EAN): 9781782387954
Издательство: Berghahn
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Цена: 4796.00 р.
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Описание:

The question of identity is one of present-day Israel’s cardinal and most pressing issues. In a comprehensive examination of the identity issue, this study focuses on attitudes toward the Jewish people in Israel and the Diaspora; the Holocaust and its repercussions on identity; attitudes toward the state of Israel and Zionism; and attitudes toward Jewish religion. Israeli Arab students (Israeli Palestinians) and Jewish Israeli students were asked corresponding questions regarding their identity. It was found that, rather than lessening its impact over the years, the Holocaust has become a major factor, at times the paramount factor in Jewish identity. Similarly, among Palestinians the Naqba has become a major factor in Palestinian-Israeli identity. However, the overall results show that the identity of a Jewish citizen of Israel is not purely Israeli, nor is it purely Jewish. It is, to varying degrees, a synthesis of Jewish and Israeli components, depending on the particular sub-groups or sub-identities. The same holds for Israeli-Arabs or Israeli-Palestinians who have neither a purely Israeli identity nor a purely Palestinian (or Arab) one.

Jewish Identities in East and Southeast Asia: Singapore, Manila, Taipei, Harbin, Shanghai, Rangoon, and Surabaya

Автор: Jonathan Goldstein
Название: Jewish Identities in East and Southeast Asia: Singapore, Manila, Taipei, Harbin, Shanghai, Rangoon, and Surabaya
ISBN: 3110350696 ISBN-13(EAN): 9783110350692
Издательство: Walter de Gruyter
Цена: 19144.00 р.
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Описание: The Jewish communities of East and Southeast Asia display an impressive diversity. Jonathan Goldstein’s book covers the period from 1750 and focuses on seven of the area’s largest cities and trading emporia: Singapore, Manila, Taipei, Harbin, Shanghai, Rangoon, and Surabaya. The book isolates five factors which contributed to the formation of transnational, multiethnic, and multicultural identity: memory, colonialism, regional nationalism, socialism, and Zionism. It emphasizes those factors which preserved specifically Judaic aspects of identity.Drawing extensively on interviews conducted in all seven cities as well as governmental, institutional, commercial, and personal archives, censuses, and cemetery data, the book provides overviews of communal life and intimate portraits of leading individuals and families. Jews were engaged in everything from business and finance to revolutionary activity. Some collaborated with the Japanese while others confronted them on the battlefield. The book attempts to treat fully and fairly the wide spectrum of Jewish experience ranging from that of the ultra-Orthodox to the completely secular.

Constructing Modern Identities: Jewish University Students in Germany, 1815-1914

Автор: Keith H. Pickus
Название: Constructing Modern Identities: Jewish University Students in Germany, 1815-1914
ISBN: 081434352X ISBN-13(EAN): 9780814343524
Издательство: Mare Nostrum (Eurospan)
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Цена: 3761.00 р.
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Описание: By examining the lives and social dynamics of Jewish university students, Pickus shows how German Jews rearranged their self-images and redefined what it meant to be Jewish.

Jews and Jewish Identities in Latin America: Historical, Cultural, and Literary Perspectives

Автор: Harel Yaron, Bejarano Margalit, Topel Marta Francisca
Название: Jews and Jewish Identities in Latin America: Historical, Cultural, and Literary Perspectives
ISBN: 1618116487 ISBN-13(EAN): 9781618116482
Издательство: Mare Nostrum (Eurospan)
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Цена: 17048.00 р.
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Описание: This book is an excellent tool both for scholars and students interested in the wide range of Jewish expressions found in Latin America, which are hardly known in other regions.

Temporary Croatization of Parts of Eastern Slovenia between the Sixteenth and Nineteenth Century: Changing Identities at the Meeting Point of Related Peoples

Автор: Boris Golec
Название: Temporary Croatization of Parts of Eastern Slovenia between the Sixteenth and Nineteenth Century: Changing Identities at the Meeting Point of Related Peoples
ISBN: 3631721293 ISBN-13(EAN): 9783631721292
Издательство: Peter Lang
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Цена: 7935.00 р.
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Описание:

This book analyzes the reasons for the emergence and extinction of the Croatian name in four Slovene border regions. The author uses comparative methods and a broad spectrum of sources. In the early Modern Age, the Croatian name established itself in these areas as a temporary phenomenon, replacing the original Slovene name, which at that time had a «pre-national» content and was also used by a considerable portion of today’s Croats. Extending the use of the Croatian name to the Slovene border regions was a component of a broader and long-term process. The author explores how this process was triggered by tectonic geopolitical changes resulting from the Ottoman conquests in the Balkans and the Pannonian Basin.

Saxon identities, ad 150-900

Автор: Flierman, Robert (radboud Universiteit Nijmegen, The Netherlands)
Название: Saxon identities, ad 150-900
ISBN: 1350098922 ISBN-13(EAN): 9781350098923
Издательство: Bloomsbury Academic
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Цена: 5384.00 р.
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This study is the first up-to-date comprehensive analysis of Continental Saxon identity in antiquity and the early middle ages. Building on recent scholarship on barbarian ethnicity, this study emphasises not just the constructed and open-ended nature of Saxon identity, but also the crucial role played by texts as instruments and resources of identity-formation. This book traces this process of identity-formation over the course of eight centuries, from its earliest beginnings in Roman ethnography to its reinvention in the monasteries and bishoprics of ninth-century Saxony.

Though the Saxons were mentioned as early as AD 150, they left no written evidence of their own before c. 840. Thus, for the first seven centuries, we can only look at the Saxons through the eyes of their Roman enemies, Merovingian neighbours and Carolingian conquerors. Such external perspectives do not yield objective descriptions of a people, but rather reflect an ongoing discourse on Saxon identity, in which outside authors described who they imagined, wanted or feared the Saxons to be: dangerous pirates, noble savages, bestial pagans or faithful subjects. Significantly, these outside views deeply influenced how ninth-century Saxons eventually came to think about themselves, using Roman and Frankish texts to reinvent the Saxons as a noble and Christian people.

Social Identities in Revolutionary Russia

Автор: Palat
Название: Social Identities in Revolutionary Russia
ISBN: 0333929470 ISBN-13(EAN): 9780333929476
Издательство: Springer
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Цена: 19564.00 р.
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Описание: This volume explores the crisis of identity that faced Russia during and after the Revolution. The essays discuss how a re-evaluation of national identity challenged traditional institutions and ideas, having a direct bearing upon personal identity. Topics include the Stolypin agrarian reform, the fracturing of the Intelligentsia and Church reform.

Classical Heritage and European Identities

Автор: Norskov
Название: Classical Heritage and European Identities
ISBN: 1138317500 ISBN-13(EAN): 9781138317505
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: Classical Heritage and European Identities examines how the heritages of Classical Antiquity have been used to construct European identities, and especially the concept of citizenship, in Denmark from the eighteenth century to the present day.


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