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Strategic marketing management, Wilson, Richard

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Цена: 18480р.
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При оформлении заказа до: 12 мар 2021
Ориентировочная дата поставки: начало Апреля
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Автор: Wilson, Richard
Название:  Strategic marketing management
Издательство: Taylor&Francis
ISBN: 1138441228
ISBN-13(EAN): 9781138441224
ISBN: 1-138441-2-8
ISBN-13(EAN): 978-1-138441-2-4
Обложка/Формат: Hardback
Вес: 2.528 кг.
Дата издания: 28.07.2017
Серия: Economics/Business/Finance
Язык: English
Издание: 3 new edition
Размер: 373 x 317 x 46
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Marketing / General
Поставляется из: Англии
Описание: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic evaluation How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on The Nature and Role of Competitive Advantage and The Strategic Management of the Expanded Marketing Mix, and extensive new material covering: The changing role of marketing Approaches to analysing marketing capability E-marketing Branding Customer relationship management Relationship management myopia The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Secret shakespeare

Автор: Wilson, Richard
Название: Secret shakespeare
ISBN: 0719070252 ISBN-13(EAN): 9780719070259
Издательство: NBN International
Цена: 3140 р.
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Описание: This text examines recurring themes, recent scholarship, and provides close readings of plays to illustrate the influence of the shaded, secretive, dangerous, hidden life of the English Catholics on Shakespeare`s work.

The Venus of Cadiz: An Extravaganza (Classic Reprint)

Автор: Wilson Richard Henry
Название: The Venus of Cadiz: An Extravaganza (Classic Reprint)
ISBN: 0484274953 ISBN-13(EAN): 9780484274951
Издательство: Неизвестно
Цена: 3138 р.
Наличие на складе: Поставка под заказ.

Border Collies, a Gift of Love

Автор: Wilson Richard
Название: Border Collies, a Gift of Love
ISBN: 145283654X ISBN-13(EAN): 9781452836546
Издательство: Неизвестно
Цена: 2112 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Wilson Wayne L.
Название: Little Richard
ISBN: 1624694004 ISBN-13(EAN): 9781624694004
Издательство: Неизвестно
Цена: 3057 р.
Наличие на складе: Поставка под заказ.

Cardiac Ep Exam Preparation, 2nd Edition: Review Questions

Автор: Wilson MD John, Czosek MD Richard, Winner MD Marshall
Название: Cardiac Ep Exam Preparation, 2nd Edition: Review Questions
ISBN: 1530047692 ISBN-13(EAN): 9781530047697
Издательство: Неизвестно
Цена: 1806 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Global evolution of clinical legal education

Автор: Wilson, Richard J.
Название: Global evolution of clinical legal education
ISBN: 1107025613 ISBN-13(EAN): 9781107025615
Издательство: Cambridge Academ
Цена: 10237 р.
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Описание: Globally, the methodologies of legal education have not changed in any fundamental way, some methods dating back hundreds of years. Law schools have relied, for too long, on passive learning methods such as lectures or cases. Clinical legal education provides an alternative that is more than just another pedagogical method. It provides a way for students to experience their emerging professional selves, while providing services or projects with poor and underrepresented clients. This book documents both the historical origins of clinical experiments in the earliest days of US university legal education, and the now-global reach of clinical pedagogy as a proven tool for effective training of legal professionals.

Incitement on Trial

Автор: Wilson Richard Ashby
Название: Incitement on Trial
ISBN: 1107501261 ISBN-13(EAN): 9781107501263
Издательство: Cambridge Academ
Цена: 2760 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: International and national armed conflicts are usually preceded by a media campaign in which public figures foment ethnic, national, racial or religious hatred, inciting listeners to acts of violence. Incitement on Trial evaluates the efforts of international criminal tribunals to hold such inciters criminally responsible. This is an unsettled area of international criminal law, and prosecutors have often struggled to demonstrate a causal connection between speech acts and subsequent crimes. This book identifies 'revenge speech' as the type of rhetoric with the greatest effects on empathy and tolerance for violence. Wilson argues that inciting speech should be handled under the preventative doctrine of inchoate crimes, but that once international crimes have been committed, then ordering and complicity are the most appropriate forms of criminal liability. Based in extensive original research, this book proposes an evidence-based risk assessment model for monitoring political speech.

Richard hollis designs for the whitechapel

Автор: Wilson, Christopher
Название: Richard hollis designs for the whitechapel
ISBN: 0907259499 ISBN-13(EAN): 9780907259497
Издательство: Неизвестно
Цена: 1793 р.
Наличие на складе: Поставка под заказ.

Performing grand-guignol

Автор: Hand, Richard J. Wilson, Michael
Название: Performing grand-guignol
ISBN: 0859899969 ISBN-13(EAN): 9780859899963
Издательство: Неизвестно
Цена: 3430 р.
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Описание: From the authors of the successful Grand-Guignol and London`s Grand Guignol - also published by UEP - this book includes translations of a further eleven plays, adding significantly to the repertoire of Grand-Guignol plays available in the English language.

Return to camlann

Автор: Wilson, Mallilnckrodt Research Professor Of Physics Richard, Md Ms (associate Professor Case Western Reserve University School Of Medicine Cleveland O
Название: Return to camlann
ISBN: 1785899384 ISBN-13(EAN): 9781785899386
Издательство: Неизвестно
Цена: 2058 р.
Наличие на складе: Поставка под заказ.

Описание: Mistaken identity. It happens. Usually harmless but sometimes deadly as when Hardtack is repeatedly mistaken for an identical twin brother who he doesn`t know exists.

Titanic express

Автор: Wilson, Richard
Название: Titanic express
ISBN: 0826485022 ISBN-13(EAN): 9780826485021
Издательство: Continuum
Цена: 2390 р.
Наличие на складе: Поставка под заказ.

Описание: Shows the human reality of lives torn apart by the machinations of war and diplomatic expediency, where competing versions of the truth can be as deadly as bullets and machetes. This is a political detective story, a memoir of grief and a portrait of an extraordinary woman who died at the very moment she had found fulfilment.

Richard wilson

Автор: Morrissey, Simon
Название: Richard wilson
ISBN: 1854375709 ISBN-13(EAN): 9781854375704
Издательство: Tate
Цена: 1731 р.
Наличие на складе: Невозможна поставка.

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