Название: Media, organizations and identity ISBN: 0230515517 ISBN-13(EAN): 9780230515512 Издательство: Springer Рейтинг: Цена: 5058.00 р. Наличие на складе: Есть (3 шт.) Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Автор: Brennen Bonnie Название: Qualitative Research Methods for Media Studies ISBN: 0415890225 ISBN-13(EAN): 9780415890229 Издательство: Taylor&Francis Рейтинг: Цена: 4072.00 р. 5817.00-30% Наличие на складе: Есть (1 шт.) Описание:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Автор: Mcluhan, Marshall Название: Understanding media ISBN: 0415253977 ISBN-13(EAN): 9780415253970 Издательство: Taylor&Francis Рейтинг: Цена: 2755.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Автор: Carruthers Susan L. Название: Media at war ISBN: 0230244572 ISBN-13(EAN): 9780230244573 Издательство: Springer Рейтинг: Цена: 4206.00 р. 6008.00-30% Наличие на складе: Есть (1 шт.) Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.
Автор: Mitchell W. J. T., Hansen Mark B. N. Название: Critical Terms for Media Studies ISBN: 0226532550 ISBN-13(EAN): 9780226532554 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communications, philosophy, film and video, digital culture: media studies straddles an astounding array of fields and disciplines and produces a vocabulary that is in equal parts rigorous and intuitive. This title defines what this hybrid area aims to do, exploring our language for dealing with the qualities and modes of contemporary media.
Автор: Aris, Annet Bughin, Jacques Название: Managing media companies ISBN: 047071395X ISBN-13(EAN): 9780470713952 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.
Автор: Joseph Название: Information Technology, Innovation System and Trad ISBN: 023000492X ISBN-13(EAN): 9780230004924 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from the detailed case studies of India and five ASEAN countries, this volume establishes the complementary role of innovation system and trade regime in promoting production and use of ICT and draws lessons for other developing countries that adopted a liberal trade regime to catch up with the ICT revolution.
Автор: Chadwick, Andrew, Название: The Hybrid Media System Politics and Power ISBN: 0199759480 ISBN-13(EAN): 9780199759484 Издательство: Oxford Academ Рейтинг: Цена: 3166.00 р. Наличие на складе: Поставка под заказ.
Описание: Through a new interpretation of contemporary political communication encompassing news making, election campaigning, citizen activism, and government, this book shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now shape power relations among political actors, media, and publics.
Автор: Patterson Название: Media Ethics: Issues and Cases ISBN: 1259010813 ISBN-13(EAN): 9781259010811 Издательство: McGraw-Hill Рейтинг: Цена: 7720.00 р. Наличие на складе: Поставка под заказ.
Описание: Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an "across the curriculum" approach in other media courses.
Автор: Hallin Название: Comparing Media Systems Beyond the Western World ISBN: 1107699541 ISBN-13(EAN): 9781107699540 Издательство: Cambridge Academ Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Comparing Media Systems Beyond the Western World explores the relation between media and political systems in a wide range of non-Western contexts, analyzing the variety of ways in which media interact with the state and with various political actors and the roles journalists play in these relationships.
Автор: Hansen Anders Название: Media and Communication Research Methods ISBN: 023000007X ISBN-13(EAN): 9780230000070 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Поставка под заказ.
Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.
Название: Media and Convergence Management ISBN: 3642361625 ISBN-13(EAN): 9783642361623 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management.
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