Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business 9781613737217

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Автор: Noel Josh
Название: Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
ISBN: 9781613737217
Издательство: Gazelle Book Services
Классификация:

Экономические системы и их структуры

Сырьевые отрасли промышленности

Сфера обслуживания

Кулинария / еда, напитки и т.п.

Пиво

ISBN-10: 1613737211
Обложка/Формат: Paperback
Страницы: 400
Вес: 0.38 кг.
Дата издания: 01.06.2018
Серия: Economics/Business/Finance
Язык: English
Размер: 155 x 229 x 21
Читательская аудитория: General (us: trade)
Ключевые слова: Food manufacturing & related industries,Cookery / food & drink etc,General cookery & recipes,Beers
Подзаголовок: Goose island, anheuser-busch, and how craft beer became big business
Рейтинг:
Поставляется из: Англии
Описание: North American Guild of Beer Writer Award Recipient

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beers mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business, Noel Josh