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Campaigning to the New American Electorate: Advertising to Latino Voters, Abrajano Marisa


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Автор: Abrajano Marisa
Название:  Campaigning to the New American Electorate: Advertising to Latino Voters
ISBN: 9780804768955
Издательство: Wiley EDC
Классификация:
ISBN-10: 0804768951
Обложка/Формат: Hardcover
Страницы: 198
Вес: 0.42 кг.
Дата издания: 24.04.2010
Язык: English
Размер: 234 x 162 x 20
Читательская аудитория: Professional & vocational
Подзаголовок: Advertising to latino voters
Рейтинг:
Поставляется из: Англии
Описание:

Presuming that a strong relationship exists between ones identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters actual decisions and behaviors?

This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000–2004. Author Marisa Abrajanos research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.




Love Walked In

Автор: Marisa de los Santos
Название: Love Walked In
ISBN: 014102898X ISBN-13(EAN): 9780141028989
Издательство: Random House - Penguin
Цена: 791.00 р.
Наличие на складе: Есть (1 шт.)

Walking Contradiction: The Crackpot Chronicles

Автор: Tellez Marisa
Название: Walking Contradiction: The Crackpot Chronicles
ISBN: 0988648121 ISBN-13(EAN): 9780988648128
Издательство: Неизвестно
Цена: 2750.00 р.
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Описание: It's the early 90's. Grunge is in. The Sunset Strip music scene that Marisa Tellez grew up in has now become a ghost town.
After recovering from the death of her father and several of her Hollywood friends, Marisa finds herself at a crossroads as she is on the verge of turning 30. Should she be looking for a husband? A house in the suburbs? Can she set her biological clock to snooze?
In an attempt to turn things around, Marisa jumps at the opportunity of a lifetime. She dives into the world of entertainment and lands jobs on some of the hottest shows on television.
While Marisa maintains a successful career in television, she has no life outside of her work. The years are flying by and there are several loose ends from her days on the Sunset Strip that continue to haunt her. But before she can bat her fake eyelashes, she finds herself single, and on the verge of, gulp, turning the dreaded 40.
In this amusing sequel to 'Rock and Roll High School: Growing Up in Hollywood During the Decade of Decadence', Marisa gives you an all-access pass into the world of television. Follow her behind the scenes; as she dishes the dirt on some of your favorite shows; while struggling to make amends with her past, find love, and stay youthful in a town that thrives only on the young.

An Invitation to the Wilderness: Is There a Dream?

Автор: Matthews Marisa D.
Название: An Invitation to the Wilderness: Is There a Dream?
ISBN: 0692489924 ISBN-13(EAN): 9780692489925
Издательство: Неизвестно
Цена: 2578.00 р.
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White backlash

Автор: Abrajano, Marisa A. Hajnal, Zoltan L.
Название: White backlash
ISBN: 0691176191 ISBN-13(EAN): 9780691176192
Издательство: Wiley
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Цена: 2850.00 р.
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Описание:

White Backlash provides an authoritative assessment of how immigration is reshaping the politics of the nation. Using an array of data and analysis, Marisa Abrajano and Zoltan Hajnal show that fears about immigration fundamentally influence white Americans' core political identities, policy preferences, and electoral choices, and that these concerns are at the heart of a large-scale defection of whites from the Democratic to the Republican Party.

Abrajano and Hajnal demonstrate that this political backlash has disquieting implications for the future of race relations in America. White Americans' concerns about Latinos and immigration have led to support for policies that are less generous and more punitive and that conflict with the preferences of much of the immigrant population. America's growing racial and ethnic diversity is leading to a greater racial divide in politics. As whites move to the right of the political spectrum, racial and ethnic minorities generally support the left. Racial divisions in partisanship and voting, as the authors indicate, now outweigh divisions by class, age, gender, and other demographic measures.

White Backlash raises critical questions and concerns about how political beliefs and future elections will change the fate of America's immigrants and minorities, and their relationship with the rest of the nation.

-- "Choice"

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