Panwar Upendra Singh, Kumar Raj, Ray Nilanjan Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector 9781522501435

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Автор: Panwar Upendra Singh, Kumar Raj, Ray Nilanjan
Название: Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
ISBN: 9781522501435
Издательство: Mare Nostrum (Eurospan)
Классификация:

Управление продажами и маркетингом

ISBN-10: 1522501436
Обложка/Формат: Hardback
Страницы: 501
Вес: 1.50 кг.
Дата издания: 30.05.2016
Серия: Advances in marketing, customer relationship management, and e-services
Язык: English
Иллюстрации: Black & white illustrations
Размер: 279 x 216 x 29
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing management
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Поставляется из: Англии
Описание: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged has a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic.The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector, Panwar Upendra Singh, Kumar Raj, Ray Nilanjan