Bayraktar Ahmet, Uslay Can Global Place Branding Campaigns Across Cities, Regions, and Nations 9781522505761

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Автор: Bayraktar Ahmet, Uslay Can
Название: Global Place Branding Campaigns Across Cities, Regions, and Nations
ISBN: 9781522505761
Издательство: Mare Nostrum (Eurospan)
Классификация:

Торговля и маркетинг

Сфера обслуживания

Индустрия туризма

ISBN-10: 1522505768
Обложка/Формат: Hardback
Страницы: 346
Вес: 1.19 кг.
Дата издания: 30.10.2016
Серия: Advances in hospitality, tourism, and the services industry
Язык: English
Иллюстрации: Black & white illustrations
Размер: 227 x 292 x 28
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing,Advertising,Tourism industry
Рейтинг:
Поставляется из: Англии
Описание: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Global Place Branding Campaigns Across Cities, Regions, and Nations, Bayraktar Ahmet, Uslay Can