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Capturing, Analyzing, and Managing Word-Of-Mouth in the Digital Marketplace, Rathore Sumangla


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Автор: Rathore Sumangla
Название:  Capturing, Analyzing, and Managing Word-Of-Mouth in the Digital Marketplace
ISBN: 9781466694491
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1466694491
Обложка/Формат: Hardback
Страницы: 339
Вес: 1.12 кг.
Дата издания: 30.11.2015
Серия: Advances in marketing, customer relationship management, and e-services
Язык: English
Иллюстрации: Black & white illustrations
Размер: 279 x 216 x 21
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing
Рейтинг:
Поставляется из: Англии
Описание: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content.Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.


Plato`s labyrinth

Автор: Rathore, Aakash Singh (visiting Professor, Centre For Philosophy, Jawaharlal Nehru University, New Delhi, India, And Director, International Research
Название: Plato`s labyrinth
ISBN: 0815392419 ISBN-13(EAN): 9780815392415
Издательство: Taylor&Francis
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Описание:

This original and stimulating study of Plato's Socratic dialogues rereads and reinterprets Plato's writings in terms of their dialogical or dramatic form. Taking inspiration from the techniques of Umberto Eco, Jacques Derrida, and Leo Strauss, Aakash Singh Rathore presents the Socratic dialogues as labyrinthine texts replete with sophistries and lies that mask behind them important philosophical and political conspiracies.

Plato's Labyrinth argues that these conspiracies and intrigues are of manifold kinds - in some, Plato is masterminding the conspiracy; in others, Socrates, or the Sophists, are the victims of the conspiracies. With supplementary forays ('intermissions') into the world of Xenophon and the Sophists, the complex and evolving series of overlapping arguments that the book lays out unfold within an edgy and dramatic narrative.

Presenting innovative readings of major texts - Plato's Parmenides, Republic, Symposium and Meno as also Homer's Odyssey - this work is an ambitious attempt to synthesize philological, political, historical and philosophical research into a classical text-centred study that is at once of urgent contemporary relevance.

This book aims to revitalize the study of ancient Greek thought in all its diverse disciplinary richness and will interest students and scholars across the social sciences and humanities, especially those in philosophy, Greek and classical studies, language and literature, politics, media and culture studies, theatre and performance studies, and history.


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