Ebster Claus, Garaus Marion Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition 9781631571121

Варианты приобретения

Цена: 2758.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: Есть
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Ebster Claus, Garaus Marion
Название: Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition
ISBN: 9781631571121
Издательство: Mare Nostrum (Eurospan)
Классификация:

Управление и методы управления

Отрасли сферы обращения

ISBN-10: 1631571125
Обложка/Формат: Paperback
Страницы: 150
Вес: 0.32 кг.
Дата издания: 05.03.2015
Язык: English
Издание: 2 revised edition
Размер: 154 x 229 x 17
Подзаголовок: Creating store space that encourages buying
Рейтинг:
Поставляется из: Англии
Описание: In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new design recipes in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis ? vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.
Дополнительное описание: Sales and marketing|Consumerism

Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition, Ebster Claus, Garaus Marion