Morris Burnis R. Carter G. Woodson: History, the Black Press, and Public Relations 9781496814074

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Автор: Morris Burnis R.
Название: Carter G. Woodson: History, the Black Press, and Public Relations
ISBN: 9781496814074
Издательство: Mare Nostrum (Eurospan)
Классификация:

История Америк

Исследования средств массовой информации

Этнические исследования

ISBN-10: 149681407X
Обложка/Формат: Hardback
Страницы: 192
Вес: 0.47 кг.
Дата издания: 30.09.2017
Серия: Race, rhetoric, and media series
Язык: English
Размер: 229 x 152 x 16
Ключевые слова: History of the Americas,Media studies,Ethnic studies, BIOGRAPHY & AUTOBIOGRAPHY / Cultural Heritage,HISTORY / United States / 20th Century,SOCIAL SCIENCE / Ethnic Studies / African American Studies,SOCIAL SCIENCE / Media Studies
Подзаголовок: History, the black press, and public relations
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Поставляется из: Англии
Описание: This study reveals how historian Carter G. Woodson (1875–1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson’s success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson’s skillful use of newspapers in developing and executing a public education campaign built on truth, accuracy, fairness, and education. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers’ business and editorial models as well as his public relations skills, which helped him merge the interests of the black press with his cause.Woodson’s publicity tactics, combined with access to the audiences granted him by the press, enabled him to drive the black history movement—particularly observance of Negro History Week and fundraising activities. Morris analyzes Woodson’s periodicals, newspaper articles, letters, and other archived documents describing Woodson’s partnership with the black press and his role as a publicist. This rarely explored side of Woodson, who was often called the “Father of Black History,” reintroduces Woodson’s lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history to bring veneration to a disrespected subject. During his active professional career, 1915–1950, Woodson merged his interests and the interests of the black newspapers. His cause became their cause.
Дополнительное описание: Ethnic studies|Media studies|History of the Americas

Carter G. Woodson: History, the Black Press, and Public Relations, Morris Burnis R.