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Personal influence, Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo


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Цена: 7042.00р.
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Автор: Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo
Название:  Personal influence
Перевод названия: Илайю Кац: Личное влияние
ISBN: 9781412805070
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1412805074
Обложка/Формат: Paperback
Страницы: 400
Вес: 0.67 кг.
Дата издания: 30.09.2005
Язык: English
Размер: 228 x 152 x 27
Читательская аудитория: Undergraduate
Подзаголовок: The part played by people in the flow of mass communications
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal opinion leaders who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.


Social Media and Personal Relationships

Автор: D. Chambers
Название: Social Media and Personal Relationships
ISBN: 134934933X ISBN-13(EAN): 9781349349333
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book explores how digital communication generates new intimacies and meanings of friendship in a networked society, developing a theory of mediated intimacies to explain how social media contributes to dramatic changes in our ideas about personal relationships, through themes of self, youth, families, digital dating and online social capital.

Politicians, Personal Image and the Construction of Politica

Автор: Archetti Cristina
Название: Politicians, Personal Image and the Construction of Politica
ISBN: 1137353414 ISBN-13(EAN): 9781137353412
Издательство: Springer
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Цена: 8384.00 р.
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Описание: Is the media obsession with image leading to a degeneration of politics? Through the evidence provided by over 50 interviews with politicians across the UK and Italy - local councillors, MPs and MEPs - this book provides a very different picture of the world of politics than the one we often cynically imagine.

Sylvia Porter: America`s Original Personal Finance Columnist

Автор: Lucht Tracy
Название: Sylvia Porter: America`s Original Personal Finance Columnist
ISBN: 0815610297 ISBN-13(EAN): 9780815610298
Издательство: Mare Nostrum (Eurospan)
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Цена: 3326.00 р.
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Описание: Sylvia Porter (1913-1991) was the US`s first personal finance columnist and one of the most admired women of the twentieth century. Lucht traces Porter`s professional trajectory, identifying her career strategies and exploring the role of gender in her creation of a once-unique, now-ubiquitous form of journalism.

New Media Influence on Social and Political Change in Africa

Название: New Media Influence on Social and Political Change in Africa
ISBN: 1466641975 ISBN-13(EAN): 9781466641976
Издательство: Mare Nostrum (Eurospan)
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Цена: 25502.00 р.
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Описание: <em>Media Influence on Social and Political Change in Africa</em> addresses the development of new mass media and communication tools and its influence on social and political change. While analysing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.

The Modern Art of Influence and the Spectacle of Oscar Wilde

Автор: S. Salamensky
Название: The Modern Art of Influence and the Spectacle of Oscar Wilde
ISBN: 1349298069 ISBN-13(EAN): 9781349298068
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Salamensky investigates Oscar Wilde, his contemporaries, and the public frenzy over his work and life as illustrating the crucial importance of performance in the construction of the `modern` and our own, postmodern, lives.

Personal Branding for Entrepreneurial Journalists and Creative Professionals

Автор: Kelly
Название: Personal Branding for Entrepreneurial Journalists and Creative Professionals
ISBN: 1138218464 ISBN-13(EAN): 9781138218468
Издательство: Taylor&Francis
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Цена: 29858.00 р.
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Описание:

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

From Voice to Influence: Understanding Citizenship in a Digital Age

Автор: Allen Danielle, Light Jennifer S.
Название: From Voice to Influence: Understanding Citizenship in a Digital Age
ISBN: 022626226X ISBN-13(EAN): 9780226262260
Издательство: Wiley
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Цена: 3802.00 р.
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Описание: Does the ease with which one can now participate in online petitions or conversations about current events seduce some away from civic activities into "slacktivism?" Drawing on a diverse body of theory, from Hannah Arendt to Anthony Appiah, this book offers a range of visions for a political ethics to guide citizens in a digitally connected world.

Personal Media and Everyday Life

Автор: Rasmussen
Название: Personal Media and Everyday Life
ISBN: 1137446455 ISBN-13(EAN): 9781137446459
Издательство: Springer
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Цена: 8384.00 р.
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Описание: This book addresses the widespread use of digital personal media in daily life. With a sociological and historical perspective, it explores the media-enhanced individualization and rationalization of the lifeworld, discussing the dramatic mediatization of daily life and calling on theorists such as McLuhan, Habermas and Goffman.


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