Автор: DeGaris Larry Название: Sports Marketing ISBN: 0415630479 ISBN-13(EAN): 9780415630474 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as:
Sports markets and business markets (b2b)
Fan development
Brand management
Media audiences, rights and revenue
Live sports events
Sponsorship
Merchandise and retail
Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors.
No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Автор: Stebbins Robert Название: Serious Leisure Perspective ISBN: 0415739829 ISBN-13(EAN): 9780415739825 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The "Serious Leisure Perspective" (SLP) is a theoretical framework that can help us understand the complexities of modern leisure as both an activity and an experience. Bringing together the study of serious leisure, casual leisure and project-based leisure, it is an essential component of the Leisure Studies curriculum and an invaluable tool for exploring the significance of leisure in contemporary society. This book is the first of offer a comprehensive introduction to the Serious Leisure Perspective, from fundamental principles and key concepts to in-depth and wide-ranging case studies of serious leisure pursuits.
The book introduces the history of the SLP and its position alongside other social theories that attempt to explain the nature and function of leisure. It explores important themes such as consumption, gender relations, social capital and quality of life, and delves deeply into the leisure of amateurs, hobbyists, career volunteers and occupational devotees. Every chapter includes a range of useful pedagogical features, such as review questions and group exercises, to help the student to grasp the importance of understanding leisure as a way of understanding contemporary social life and society. Combining cutting-edge theory and method with an engaging and practical interface, this is an essential text for all Leisure Studies courses and illuminating reading for any student working in Tourism, Events, Sport, Recreation, Sociology or Cultural Studies.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Gordon Название: The Sports Playbook ISBN: 1138300624 ISBN-13(EAN): 9781138300620 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do so many sports teams have losing records, year after year? Why do others win big, but only every 20 or 30 years? And why is it that so few teams enjoy continual success? This book gives the answer. Providing a blueprint for success, it lays out a clear step-by-step plan for building a team culture that will lead to winning consistently.
Описание: Designed to assist health professionals with the transition from a clinical role to a faculty role, this book provides an overview of higher education for new and aspiring faculty across health professions including occupational therapy, physical therapy, athletic training, nursing, speech therapy, clinical and diagnostic sciences, and pharmacy.
Автор: Wright Название: Operational Research Applied to Sports ISBN: 1137534656 ISBN-13(EAN): 9781137534651 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through key research papers from Palgrave`s Journal of Operational Research, this book showcases how Operational Research can be applied to sports in a variety of ways, including: timetabling fixtures;
Автор: OBoyle Ian Название: Leadership in Sport ISBN: 1138818259 ISBN-13(EAN): 9781138818255 Издательство: Taylor&Francis Рейтинг: Цена: 8879.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Effective leadership is essential in any sports organisation, both in the boardroom and on the training pitch. Leadership in Sport is the first textbook to examine sports leadership in the round, across both management and coaching environments. It includes a dedicated section to underpinning core leadership theories, and employs a number of case studies throughout to show how best practice is applied in real world settings.
Drawing on expertise from some of the leading academics and practitioners throughout the world, and from both disciplines, the book covers various leadership issues including:
facilitative leadership
strategic leadership
leading effective change
diversity in leadership
communication and empathy
motivation and performance.
Key conceptual questions--the nature of leadership, its role in sport, styles of leadership, what constitutes ineffective leadership--and other contemporary issues are also explored to give students and practitioners the most complete and clear picture of contemporary leadership in sport. With useful features in every chapter, such as key terms and review questions, this is an essential text for sport management or coaching degree courses.
Автор: McGarry Tim Название: Routledge Handbook of Sports Performance Analysis ISBN: 1138908207 ISBN-13(EAN): 9781138908208 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sport performance analysis techniques help coaches, athletes and sport scientists develop an objective understanding of actual sport performance, as opposed to self-report, fitness tests or laboratory based experiments. For example, contemporary performance analysis enables elite sports people and coaches to obtain live feedback of match statistics and video sequences using flexible internet systems, systems that have become an indispensible tool for all those involved in high performance sport. The Routledge Handbook of Sports Performance Analysis is the most comprehensive guide to this exciting and dynamic branch of sport science ever to be published.
The book explores performance analysis across the four main contexts in which it is commonly used: support for coaches and athletes; the media; judging sport contests, and academic research. It offers an up-to-date account of methodological advances in PA research, assesses the evidence underpinning contemporary theories of sport performance, and reviews developments in applied PA across a wide range of sports, from soccer to track and field athletics. Covering every important aspect of PA, including tactics, strategy, mechanical aspects of technique, physical aspects of performance such as work-rate, coach behaviour and referee behaviour, this is an essential reference for any serious student, researcher or practitioner working in sport performance analysis, sport coaching or high performance sport.
Автор: Castell Lindy M Название: Nutritional Supplements in Sport, Exercise and Health ISBN: 1138777641 ISBN-13(EAN): 9781138777644 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Nutritional Supplements in Sport, Exercise and Health is the most up-to-date and authoritative guide to dietary supplements, ergogenic aids and sports nutrition foods currently available. Consisting of over 140 evidence-based review articles written by world-leading research scientists and practitioners, the book aims to dispel the misinformation that surrounds supplements and supplementation, offering a useful, balanced and unbiased resource.
The reviews are set out in an A-Z format and include: definitions alongside related products; applicable food sources; where appropriate, practical recommendations such as dosage and timing, possible nutrient interactions requiring the avoidance of other nutrients, and any known potential side effects; and full research citations. The volume as a whole addresses the key issues of efficacy, safety, legality and ethics, and includes additional reviews on the WADA code, inadvertent doping, and stacking.
Combining the most up-to-date scientific evidence with consideration of practical issues, this book is an essential reference for any healthcare professional working in sport and exercise, any student or researcher working in sport and exercise science, sports medicine, health science or nutrition, and for all coaches and support teams working with athletes.
Автор: Nesti Название: Youth Development in Football ISBN: 0415814995 ISBN-13(EAN): 9780415814997 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The identification and development of talented young players has become a central concern of football clubs at all levels of the professional game, as well as for national and international governing bodies. This is the first book to offer a comprehensive survey and assessment of youth development programmes in football around the world, to highlight best practice, and to offer clear recommendations for improvement. The book draws on original, in-depth research at eight elite professional football clubs, including Barcelona, Ajax and Bayern Munich, as well as the French national football academy at Clairefontaine. It adopts a multi-disciplinary approach, including psychology, coaching and management studies, and covers every key topic from organisational structures, talent recruitment and performance analysis to player education and welfare. Written by two authors with extensive experience in English professional football, including five Premiership clubs, this book is important reading for any student, researcher, coach, administrator or academy director with an interest in football, youth sport, sports development, sports coaching or sport management.
Автор: Bouchet Название: Sport Brands ISBN: 041553285X ISBN-13(EAN): 9780415532853 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.
The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.
An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Описание: The Money Shot provides the key steps athletes need to navigate the financial game using a play-by-play approach to making, spending, investing, and growing money.
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