Farnsworth, Stephen J. Presidential communication and character 9781138212237

Варианты приобретения

Цена: 5970.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: Есть
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Farnsworth, Stephen J.
Название: Presidential communication and character
ISBN: 9781138212237
Издательство: Taylor&Francis
Классификация:

Политические лидеры и политическое руководство

Политическая агитация и реклама

ISBN-10: 1138212237
Обложка/Формат: Paperback
Страницы: 224
Вес: 0.34 кг.
Дата издания: 20.03.2018
Язык: English
Иллюстрации: 36 tables, black and white; 4 halftones, black and white; 4 illustrations, black and white
Размер: 152 x 227 x 18
Читательская аудитория: Undergraduate
Ключевые слова: Politics & government, POLITICAL SCIENCE / General
Подзаголовок: White house news management from clinton and cable to twitter and trump
Рейтинг:
Поставляется из: Европейский союз
Описание: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the power to persuade, and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.

Presidential communication and character, Farnsworth, Stephen J.