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Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, Garcia Martinez Antonio


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Автор: Garcia Martinez Antonio
Название:  Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Перевод названия: Антонио Гарсиа Мартинес: Обезьяны хаоса
ISBN: 9780062458209
Издательство: HarperCollins USA
Классификация: ISBN-10: 0062458205
Обложка/Формат: Paperback
Страницы: 320
Вес: 0.36 кг.
Дата издания: 24.07.2018
Язык: English
Размер: 201 x 132 x 25
Поставляется из: США
Описание:

The instant New York Times bestseller, now available in paperback featuring a new chapter from the author.

An NPR Best Book of the Year - A Business Insider Top 20 Business Book of the Year - An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners

Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book -- which is probably one of the things that makes it such a great read.
-- Andrew Ross Sorkin, New York Times

Eye-popping.
-- Vanity Fair

Liars Poker meets The Social Network in an irreverent expos of life inside the tech bubble, from industry provocateur Antonio Garc-a Mart-nez, a former Twitter advisor, Facebook product manager and startup founder/CEO.

The reality is, Silicon Valley capitalism is very simple:

Investors are people with more money than time.

Employees are people with more time than money.

Entrepreneurs are the seductive go-between.

Marketing is like sex: only losers pay for it.

Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this chaos monkey to test online services robustness--their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are societys chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valleys most audacious chaos monkeys is Antonio Garc-a Mart-nez.

After stints on Wall Street and as CEO of his own startup, Garc-a Mart-nez joined Facebooks nascent advertising team, turning its users data into profit for COO Sheryl Sandberg and chairman and CEO Mark Zuck Zuckerberg. Forced out in the wake of an internal product war over the future of the companys monetization strategy, Garc-a Mart-nez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerbergs desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.

Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital privacy, Garc-a Mart-nez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?




Chaos Monkeys

Автор: Martinez, Antonio Garcia
Название: Chaos Monkeys
ISBN: 1785034553 ISBN-13(EAN): 9781785034558
Издательство: Random House - Penguin
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Цена: 2243.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing.


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