Описание: The hot topics of eating and drinking are spawning a range of small, creative companies with innovative concepts. These enterprises are making their own mustards, distilling their own liquor, selling handmade marmalades, or serving grandma s cake recipes in new ways. Although based on very different ideas, the businesses are all defined by their originality and personal character, which are then reflected and communicated in eye-catching visual identities. These start with names, logos, fonts, and colors and culminate in product, packaging, and shop design. Knife and Fork is a showcase of these unconventional visual identities and design concepts. As the featured coffee roasters, fusion food bistros, or chocolate manufacturers prove, the effectiveness of an integrated visual identity for this type of venture is more dependent on creative implementation than a big budget. The book presents labels on jam jars that are inspired by shop furnishings and company stationery designed to match its owners aprons. It includes menus that are written by hand on chalkboards and business cards in colors that are used to garnish the dishes served. All of the examples represent a new generation of entrepreneurs, who understand how to creatively visualize business ideas and communicate them successfully across all channels. Whether their looks are minimalistic, nostalgic, or playful, all of the designs are characterized by the individual approach and initiative behind the various business concepts. Knife and Fork expands on our Introducing series that explores how small enterprises can create big design concepts. This book is an inspiration for anyone thinking about founding their own company and giving it an unforgettable look.
Описание: Huma Rising is the inspirational true-story of one man's journey from bankruptcy to billionaire back to aspiring entrepreneur within the same industry that gave birth to his amazing financial prominence, the legal cannabis industry. The book spans three decades and gives an intimate portrayal of personal loss, sacrifice, success, betrayal, and rebirth. In keeping with the theme of "rebirth," the book is appropriately titled "Huma Rising." The huma is a legendary phoenix-like bird within Persian mythology, consuming itself in fire every few hundred years, only to rise anew from the ashes. The creature is often referred to as a bird of paradise. It is considered compassionate. It is also called a bird of fortune, since its shadow (or touch) is said to be auspicious-if it falls on a person's head or shoulder, it bestows or foretells kingship. Accordingly, the feathers decorating the turbans of ancient kings were said to be huma-bird plumage. All sales proceeds of this book are being equally distributed to St. Jude Children's Research Hospital, Operation Smile, ASPCA, and Sierra Club Foundation.
Описание: The problem most small businesses are facing today is; so many of them do not understand the vitality of having a well-planned marketing system for their business, although most understand the necessity of marketing. However even those who search for tools, strategies and systems for marketing their business come across products and services that are designed for big corporations and billion dollar companies with unlimited marketing budgets. What do they do? They either spend their hard-earned money on various marketing activities and tools with little or no real strategy and "hope" that they would get a positive return on their investments or they begin developing the belief that "marketing doesn't work". Both are extremely dangerous for the longevity of any business. That's the reason I felt obligated to put this book together to share with small business owners some of the tools and strategies, big corporations are taking advantage of, without breaking the bank. The 7 Chapters in this book is filled with proven strategies and tools we use every single day to help our clients attract their ideal clients and grow their practice or small business at an exponential rate and get the best return on investment possible. That's why I highly recommend that you take time to read and comprehend the tactics given in each chapter since they are the result of many years of hard work on identifying the most optimal way to maximize your marketing for small businesses. Whether you only have an idea of a future business or you are already running a small business but struggling with attracting more and "paying" clients, or you might be in the process of expanding your business and looking for marketing strategies to automate your marketing, so you can focus on what you do best, which ever one is your situation, the tools covered in these chapters will give you the necessary ammo to add to your arsenal to make the most of your marketing dollars. This book is great for businesses looking for solutions to automate their marketing and the flow of their clients, patients, and customers through the different mediums of online marketing. It goes into great details giving you step by step instructions to understand; --Proper website design and how it impacts conversion --What is retargeting, and why it's a big deal for small businesses. --Video Marketing and why people prefer video over text. --How to dominate search engines through the use of SEO and PPC strategies to dominate your market. --The use of Direct Mail in the most effective possible way to reach the returns of 500% or more. --Why the 2015 is the year of reputation management, and why it vitally important to manage what your customers put on the web through channels such as Google+, Yahoo, Bing, Yelp, and other directory site. --Why you need to be on social media regardless of what business you are in, but use it to support your brand, not destroy it. And many more topics are covered...
Описание: Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today s most important design trends from minimalism and classic modernism to styles that range from retro and letterpress-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationery for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.
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