Zhu Di Consumption Patterns of the Middle Class in Contemporary China 9789813230323

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Автор: Zhu Di (Жу Ди)
Название: Consumption Patterns of the Middle Class in Contemporary China
Перевод названия: Жу Ди: Модели потребления среднего класса в современном Китае
ISBN: 9789813230323
Издательство: World Scientific Publishing
Классификация:

Социальные исследования и статистика

ISBN-10: 9813230320
Обложка/Формат: Hardcover
Страницы: 250
Вес: 0.58 кг.
Дата издания: 15.05.2018
Язык: English
Размер: 159 x 236 x 23
Читательская аудитория: Tertiary education (us: college)
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Поставляется из: Англии
Описание:

This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers self-referential orientations: the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within ones means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers orientations draw on a new set of elements, conceptualised in this research as the orientation toward personal pleasure and comfort. This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese new rich and the one-dimensional pictures of tendencies towards either conspicuous display or frugality.

Consumption Patterns of the Middle Class in Contemporary China, Zhu Di