Автор: Nufer Douglas V. Название: The Shopping Cart Man ISBN: 0979984009 ISBN-13(EAN): 9780979984006 Издательство: Неизвестно Цена: 2110.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nufer Doug Название: Lounge Acts ISBN: 0981462383 ISBN-13(EAN): 9780981462387 Издательство: Неизвестно Рейтинг: Цена: 1655.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nufer Gerd Название: Ambush Marketing in Sports ISBN: 113883386X ISBN-13(EAN): 9781138833869 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.
Автор: Nufer Douglas V. Название: The Title of Liberty: A Truly American Tale ISBN: 0979984025 ISBN-13(EAN): 9780979984020 Издательство: Неизвестно Цена: 2283.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The characters, events and topics of this novel form a chilling analogy for America's environment today....Ancient America was a land of lush jungles, exotic animals, sweet-smelling flowers, winding rivers, and unheard of vistas. It would have been a paradise, if not for the wars. Here, clashing swords met often as two nations fought for control of the land. Men were forced to swear allegiance to one side or the other. At times they saw their leaders waver and would find themselves torn between allegiance to their country and allegiance to their oath. These were days of intrigue, deception, and betrayal. They were also days of loyalty, leadership, and sacrifice. Experience the struggle of a nation trying to hold to its ideals while being pounded by its enemies, both from without and within. Relive the story of Captain Moroni, Helaman and the 2000 Stripling Warriors as never before. Learn to appreciate men who were truly worthy of being role models. This novel will make the land of Ancient America come alive for you. You'll enter the lives of men who fought and died trying to secure liberty for their people. At a dramatic time when tensions were rising and Nephites were turning traitor, Captain Moroni tore off his coat and wrote a pledge in support of key freedoms. He fastened this on a pole and did a massive call to arms among his people to inspire them to defend their liberties. This flag became symbolic of their fight for freedom, and became known as the ''Title of Liberty.'' Since then, generations have been inspired by Moroni's call to sacrifice for and defend liberty This is a novelization of the account in the Book of Mormon known as Alma chapters 43-62. It includes chapter notes at the end that provide comparisons between the novel and the original account, as well as commentary on the characters and events.
Автор: Nufer Douglas V. Название: The Land of Nephi: A Mezo American Novel ISBN: 0979984017 ISBN-13(EAN): 9780979984013 Издательство: Неизвестно Цена: 2455.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 16 Nephites journeyed through the wilderness to discover what had become of their brethren who had left their city more than a generation earlier. Upon finding what may be the lost city of Nephi, they are captured and rudely treated. Could this be the people they have come in search of? If they are, then why are they acting so harshly? This novel is based on accounts taken directly from The Book of Mormon and breathes new life into characters whose story is as poignant and worth telling today as it was when it first transpired over 2,000 years ago. For many, the account of the Nephites in the Land of Nephi is an interesting, but confusing period. This novel not only makes sense of who was where, when, and why, but does it in an interesting way that brings the people to life. It deals with the saga of the Nephites' desire to return to their beloved land of Nephi, built by their forefather, Nephi. It was a choice land which, during the reign of King Mosiah I, they were forced to leave. Key characters in the novel include: - The Kings of the land of Nephi - King Zeniff, King Noah, King Limhi - The prophets from the land of Nephi - Abinadi, Alma - Some of the heroic people of that era - Gideon, Helam, Ammon, and others - Some of the villains - The Lamanite kings both named King Laman, Ammulon the traitorous "priest" who persecuted the righteous This novel also deals with the utterly hopeless situation the Nephites found themselves in as a result of rejecting their God and His commandments.
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