Chio-Chan`s Way to School, Vol. 1, Kawasaki Tadataka
Автор: Guy Kawasaki Название: The Art Of Social Media ISBN: 0241199476 ISBN-13(EAN): 9780241199473 Издательство: Random House - Penguin Рейтинг: Цена: 1451.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By now it`s clear that whether you`re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With more than 100 tips, tricks, and insights, this book presents a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
Автор: Guy Kawasaki Название: The Art of the Start 2.0 ISBN: 0241187265 ISBN-13(EAN): 9780241187265 Издательство: Random House - Penguin Рейтинг: Цена: 1451.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.
Автор: Kawasaki, Guy Название: The Art of Enchantment ISBN: 1591843790 ISBN-13(EAN): 9781591843795 Издательство: Random House (USA) Цена: 2478.00 р. Наличие на складе: Нет в наличии.
Описание: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . - A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. - A small cable channel (E ) to win the TV broadcast rights to radio superstar Howard Stern. - A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. - A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."
Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.
As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
Автор: Kawasaki, Guy Название: Rules For Revolutionaries ISBN: 088730995X ISBN-13(EAN): 9780887309953 Издательство: HarperCollins USA Рейтинг: Цена: 1775.00 р. Наличие на складе: Нет в наличии.
Описание: New in paperback, the Business Week and Wall Street Journal bestseller for people who want to radically revolutionize the way they do business.
Описание: **Winner Gourmand World Cookbook Award 2019**"In his new book, journalist Brian Ashcraft digs into the short but colorful history of the Japanese liquor and the process that differentiates Japan's labels from their Western cousins. Plus, whisky authority Yuji Kawasaki shares tasting notes for more than a hundred bottles." --Travel + Leisure Japanese whisky has been around for less than a century--but is now winning all the major international awards. How did this happen and what are the secrets of the master distillers? This whisky book divulges these secrets for the first time. Japanese Whisky features never-before-published archival images and interviews chronicling the forgotten stories of Japan's pioneering whisky makers. It reveals the unique materials and methods used by the Japanese distillers including mizunara wood, Japanese barley, and novel production methods unique to Japan. It also examines the close cultural connections between Japanese scotch and whisky drinkers and their favorite tipples. For the first time in English, this book presents over a hundred independently scored tastings from leading Japanese whisky blogger, Yuji Kawasaki, shedding new light on Japan's most famous single malts as well as grain whiskies and blends. Japan expert Brian Ashcraft and photographer Idzuhiko Ueda crisscrossed Japan visiting all the major makers to talk about past and present whisky distillers, blenders and coopers. Japanophiles, whisky lovers, travelers, and history buffs will all find something fascinating within these pages, including:
Tasting notes and scores of every major Japanese whisky brand
A complete account of the unique production methods and ingredients
Information about visiting distilleries in Japan
Hundreds of color photos documenting the history and modern practices of Japanese whisky
Exclusive interviews and previously unpublished personal accounts from leading industry figures
Japanese Whisky not only explains how the country's award-winning whiskies are made, but also the complete whisky history and culture, so readers can truly appreciate the subtle Japanese whiskies they're drinking and buying. Kanpai
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
