Public leadership ethics, Dobel, J. Patrick (university Of Washington, Usa)

Автор: Gregory
Название: Strategic Public Relations Leadership
ISBN: 041566795X ISBN-13(EAN): 9780415667951
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualificationsin public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

Автор: McGonagill Grady, Doerffer Tina
Название: Leadership and Web 2.0: The Leadership Implications of the Evolving Web
ISBN: 3867933243 ISBN-13(EAN): 9783867933247
Издательство: Mare Nostrum (Eurospan)
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Цена: 3465.00 р.
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Описание: How does the web shape the role and understanding of leadership? What are key challenges and opportunities? What mind-sets, skills, and knowledge are necessary? This book analyses over 300 pioneering web-use examples from the private, public, and nonprofit sector in Germany, Europe, and the United States.

Автор: Fryer, Mick.
Название: Ethics and organizational leadership :
ISBN: 0199590184 ISBN-13(EAN): 9780199590186
Издательство: Oxford Academ
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Цена: 11246.00 р.
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Описание: By connecting theories of leadership and business ethics with moral philosophy and empirical research, this book sets out to develop an understanding of what comprises ethical leadership and to envisage a practicable model for contemporary organizations.

Автор: Dobel, J. Patrick
Название: Public Leadership Ethics
ISBN: 0367463776 ISBN-13(EAN): 9780367463779
Издательство: Taylor&Francis
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Цена: 3980.00 р.
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Описание: Designed to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness to deploy values to guide decisions and build the culture of their organizations.