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Positioning theory and strategic communication, James, Melanie (university Of Newcastle, Australia)


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Автор: James, Melanie (university Of Newcastle, Australia)
Название:  Positioning theory and strategic communication
ISBN: 9781138497368
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1138497363
Обложка/Формат: Paperback
Страницы: 242
Вес: 0.38 кг.
Дата издания: 03.04.2018
Серия: Routledge new directions in pr & communication research
Язык: English
Иллюстрации: 12 tables, black and white; 2 line drawings, black and white; 2 illustrations, black and white
Размер: 156 x 232 x 19
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Public relations, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Marketing / General,BUSINESS & ECONOMICS / Public Relations
Подзаголовок: A new approach to public relations research and practice
Рейтинг:
Поставляется из: Европейский союз
Описание: This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.


Spaces of youth

Автор: Farrugia, David (university Of Newcastle, Australi
Название: Spaces of youth
ISBN: 1138911917 ISBN-13(EAN): 9781138911918
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

Contemporary young people are situated within a complex and disorienting set of social changes that are reshaping how youth is constructed, governed and experienced across the globe. Historically, it has been taken for granted that youth primarily concerns time, especially with regards to personal and social development.

In Spaces of Youth, Farrugia shows that the concept of developmental time has become a regulatory framework that is used to govern aspects of globalisation, including the formation of labour forces and the boundaries of liberal citizenship regimes. Interrogating this context, this volume explores the changes in the social organisation of youth within the spatial dimensions of work, citizenship and popular culture in a global context. Thus, Farrugia establishes a new interdisciplinary research agenda into youth and spatiality, including young people from across the global north and the global south, and which situates young people within the key dynamics of contemporary globalisation in its economic, political and cultural dimensions.

An enlightening and timely volume, Spaces of Youth is an important resource for post-graduate and post-doctoral researchers across all social scientific disciplines interested in space, youth, globalisation, work, citizenship and culture.

Youth, class and everyday struggles

Автор: Threadgold, Steven (university Of Newcastle, Australia)
Название: Youth, class and everyday struggles
ISBN: 1138849987 ISBN-13(EAN): 9781138849983
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: In Youth, Class and Everyday Struggles, Threadgold brings Bourdieu`s sociological practice together with theories of affect, emotion, morals and values to broaden our understanding of how young people make choices, adapt, strategise, succeed, fail and make do.

Beyond resettlement as refuge

Автор: Ramsay, Georgina (university Of Newcastle, Australia)
Название: Beyond resettlement as refuge
ISBN: 1138633348 ISBN-13(EAN): 9781138633346
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Impossible Refuge brings the perspectives of refugees into rapidly emerging dialogues about contemporary situations of mass forced migration, asking: what does it mean to be displaced? Based on multi-sited ethnographic research conducted with refugees from Central Africa living in situations of protracted asylum in Uganda and resettlement in Australia, the book provides a unique comparative analysis of global humanitarian systems and the experiences of refugees whose lives are interwoven with them. The book problematises the solutions that are currently in place to resolve the displacement of refugees, considering that since displacement cannot be reduced to a politico-legal problem but is an experience that resonates at an existential level, it cannot be assumed that politico-legal solutions to displacement automatically resolve what is, fundamentally, an existential state of being. Impossible Refuge therefore offers a new theoretical foundation through which to think about the experiences of refugees, as well as the systems in place to manage and resolve their displacement. The book argues that the refuge provided to refugees through international humanitarian systems is conditional: requiring that they conform to lifestyles that benefit the hegemonic future horizons of the societies that host and receive them. Impossible Refuge calls for new ways of approaching displacement that go beyond the exceptionality of refugee experience, to consider instead how the contestation and control of possible futures makes displacement a general condition of our time. As such, it will appeal to scholars across the social sciences with interests in migration and refugees, humanitarianism and violence, sovereignty and citizenship, cosmology and temporality, and African studies, broadly.

Adolescents in contemporary indonesia

Автор: Parker, Lyn (university Of Western Australia, Perth, Australia) Nilan, Pam (university Of Newcastle, New South Wales, Australia)
Название: Adolescents in contemporary indonesia
ISBN: 113857547X ISBN-13(EAN): 9781138575479
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание:

The youth demographic is a large and growing cohort in Indonesia, and adolescents embody the currents of social change. Throughout the twentieth century they were significant agents of social protest leading to social and political transformation. This book looks at the importance of adolescents in contemporary Indonesia, and how they are spearheading not just globalisation and a growing consumer youth culture, but also the Islamisation movement.

The book explores both the inner worlds and social selves of Indonesian adolescents. It presents an in-depth knowledge of Indonesian society and culture in various parts of Indonesia, and discusses national patterns and trends. Grounded in two field sites, the book enables an analysis of young people's local ethnic and religious identities and their commitment to the Indonesian nation-state. It goes on to look at the physical age bracket of youth, the definitions used by the Indonesian state and other agencies, and the perceptions of youth themselves about adolescence and adulthood.

Providing a comprehensive study of young people in contemporary Indonesia, the book addresses gender relations, the importance of education for youth and youth engagement with popular culture, and the moral issue concerning the sexual propriety of young people. It is a useful contribution for students and academics of Asian Studies, Sociology and Cultural Studies.

Law of obligations & legal remedies

Автор: Samuel, Professor Geoffrey (university Of Newcastle New South Wales)
Название: Law of obligations & legal remedies
ISBN: 1138157007 ISBN-13(EAN): 9781138157002
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book examines the notion of a law of obligations as a conceptual category in itself; and, in doing this, it presents the foundational material in a context that draws on some comparative and theoretical ideas while, at the same time, emphasising the special characteristics of the common law.

Species and machines

Автор: Hudson, Martyn (newcastle University, Uk)
Название: Species and machines
ISBN: 1138087971 ISBN-13(EAN): 9781138087972
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

This book offers a re-examination of the relationship between humans and nature with a new methodology: by examining our entanglement with machines. Using central ideas of critical theory, it uncovers the suppression of nature through technology, tools and engines. It focuses on the ways in which human social forms have actively subjugated and destroyed other species in order to enhance their own social power and accumulation, leading to a new Anthropocene epoch in which human intervention is signalled in the geological record.

Beginning with account of the interactions between humans and other species, the book moves to explore the hidden history of Marx and his obsession with machines, as well as new attempts to rethink a Marxist ecology, before proceeding to examine the manner in which technologies were used to suppress and destroy one particular species - the Whale of what we call the Cetacean Holocaust. Following this, there is analyses of the emergence of the 'human encampments' of the cities and the rise of mobile, locomotive cultures, and consideration of the relationship between machines of memory, and the 'capturing' of nature.

A radical rethinking of classical social theory that develops new ways of thinking about ecological catastrophe and nature, this book will appeal to scholars of social theory and environmental sociology.


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