Wooldridge Barbara Ross, Camp Kerri M. Healthcare Marketing: Strategies for Creating Value in the Patient Experience 9781516514267

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Автор: Wooldridge Barbara Ross, Camp Kerri M.
Название: Healthcare Marketing: Strategies for Creating Value in the Patient Experience
ISBN: 9781516514267
Издательство: Mare Nostrum (Eurospan)
Классификация:

Торговля и маркетинг

Промышленность и промышленная технология

Службы системы здравоохранения

ISBN-10: 1516514262
Обложка/Формат: Paperback
Страницы: 270
Вес: 0.54 кг.
Дата издания: 30.04.2018
Язык: English
Размер: 203 x 203 x 10
Читательская аудитория: Professional & vocational
Ключевые слова: Sales & marketing,Industry & industrial studies,Health systems & services
Подзаголовок: Strategies for creating value in the patient experience
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Поставляется из: Англии
Описание: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
Дополнительное описание: Industry and industrial studies|Sales and marketing|Health systems and services

Healthcare Marketing: Strategies for Creating Value in the Patient Experience, Wooldridge Barbara Ross, Camp Kerri M.