China`s township system: governance and reform, Wu, Licai (central China Normal Univ, China)

Автор: Wang, Xiaoling (east China Normal Univ, China) Zhou, Aoying (east China Normal Univ, China) Ji, Wendi (east China Normal Univ, China)
Название: Time-aware conversion prediction for e-commerce
ISBN: 9813224703 ISBN-13(EAN): 9789813224704
Издательство: World Scientific Publishing
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Цена: 17424.00 р.
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Описание: This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.