Align: Get Your Team on the Same Page, Discover Clients` Needs, Develop Better Products 9780486816456

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Автор: Reese Laura Marie
Название: Align: Get Your Team on the Same Page, Discover Clients` Needs, Develop Better Products
ISBN: 9780486816456
Издательство: Dover
Классификация:

Управление и методы управления

ISBN-10: 0486816451
Обложка/Формат: Hardcover
Страницы: 304
Вес: 0.23 кг.
Дата издания: 13.02.2019
Серия: Dover fine art, history of art
Язык: English
Издание: Nd edition
Иллюстрации: Illustrations, unspecified
Размер: 149 x 224 x 23
Читательская аудитория: General (us: trade)
Подзаголовок: International criminal tribunal for the prosecution of persons responsible for genocide and other serious violations of international humanitarian law committed in the territory of rwanda and rwandan citizens responsible for genocide and other such v
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Поставляется из: США
Описание: Understanding what customers want is neither easy nor obvious -- but it is essential for all companies. In this guide, expert Laura Reese walks you through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a clients needs.
You will learn how to cultivate an aligning mind-set within your company and among your own team by defining clear roles for each member. In addition to step-by-step guides for running customer alignment meetings, the book outlines specific skills for improving engagement with customers. Based on concepts of proven effectiveness, these tools will help transform a disparate group into a unified team of professionals working toward the same goal of discovering valuable customer insights.
In the world of product development, be it semiconductors or anything else for that matter, big bets are placed on building the product the customer really needs. At Altera, Laura Reese energetically engaged on a mission to master the art of understanding what the customer really truly wants, digging through the layers of what to get to the far more valuable understanding of why. In this journey she developed a strategy for customer engagement to overcome the challenges of confirmation bias and other aspects of human nature-driven obstacles to the truth. In doing so, she created intellectual honesty in Alteras understanding of customers needs, leading to some of the best products Altera has ever produced. The techniques she describes are applicable to any kind of uncovering exercise required to achieve an understanding of what is really required. I am delighted that she has been able to share her insights through this book. -- Richard Cliff, CTO, Altera Corporation